Yule Heibel
PDF companion to the book, Tribes: We Need You to Lead Us (http://tinyurl.com/6fklwd), by Seth Godin: a booklet of Q&As around growing one's tribe (eg. "Is it possible to influence a tribe without being the leader?"). The questions are at the beginning (six pages), and after each there's a clickable "answer" button - very convenient.
seth_godin tribes marketing
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