Skip to main content

Diigo Home

Seth's Blog: Creating sustainable competitive advantage - The Diigo Meta page

sethgodin.typepad.com/...ble-competitive-advantage.html - Cached

This link has been bookmarked by 4 people . It was first bookmarked on 15 Oct 2009, by Chuck Brands.

  • 23 Oct 09
    kjorudas
    Kestutis Jorudas

    marketing_strategy advertising

    • You can build a brand (shorthand for relationships, beliefs, trust, permission and word of mouth).
  • 16 Oct 09
    lampertina
    Yule Heibel

    One of the better definitions of "brand" that I've read in a while:
    QUOTE
    "You can build a brand (shorthand for relationships, beliefs, trust, permission and word of mouth)."
    UNQUOTE

    Love the last sentence, too:
    QUOTE
    The reason the internet is such a home to wow business models is that it's easier to create a network here than any other time in history.
    UNQUOTE
    So true.

    seth_godin branding competitiveness marketing

  • 15 Oct 09
    brands
    Chuck Brands