This link has been bookmarked by 11 people . It was first bookmarked on 16 Oct 2008, by david miller.
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09 Jan 12
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We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led.
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The next frontier of marketing is in leading groups of people who are working together to get somewhere.
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Here's the wager: A year from now, 10/16/09, will you be leading a tribe of people? Will you be creating stories, connecting people, giving them a platform and making things better for people who care about each other? I'm betting you will.
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17 Oct 08
George KaoIf this blog had existed twenty years ago, every single marketer reading it would have been a mass marketer, a direct marketer or a spammer. All day, every day. In the last ten years, the arc switched its trajectory and the selfish nature of marketing sta
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Here's the wager: A year from now, 10/16/09, will you be leading a tribe of people? Will you be creating stories, connecting people, giving them a platform and making things better for people who care about each other? I'm betting you will.
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James UrquhartOff topic (and kind of sappy): If you wonder what technical evangalism is all about, this is the one thing you should read today. There are dozens of us pushing (or pulling at) various aspects of "the cloud", but all of us are useless unless we *lead*. I know there is a lot I can learn from Seth here, but Jeff Barr at Amazon, Michael Sheehan at GoGrid, Tony Lucas at Flexiscale, Geva Perry at GigaSpaces and others exemplify "tribal leadership" to me, and I'm honored to be learning from them every day. (OK, sappiness off...)
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16 Oct 08
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Social media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led.
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pirkkaaunolaSeth Godin tiivistää uusimman Tribes-kirjansa markkinointiajatuksen: The next frontier of marketing is in leading groups of people who are working together to get somewhere
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just 24 years ago
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