This link has been bookmarked by 5 people . It was first bookmarked on 28 May 2008, by . zbikos ..
07 Jun 08
The mistake marketers make all the time is that we believe that moving the person up the curve is the next step. It's not. No one moves while they're angry.
It's tempting to treat an angry person just like a typical person, just... angrier. This is probably a mistake, because anger brings its own reality along with it.
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