This link has been bookmarked by 84 people . It was first bookmarked on 15 Jan 2008, by Brian G. Dowling.
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16 Nov 12
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01 Sep 12
Charles van der Haegen0. The new thing is never as good as the old thing, at least right now.
1. Past performance is no guarantee of future success
2. Copy protection in a digital age is a pipe dream
3. Interactivity can’t be copied
4. Permission is the asset of the future
5. A frightened consumer is not a happy consumer.
6. This is a big one: The best time to change your business model is while you still have momentum.
7. Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
8. Don’t panic when the new business model isn’t as ‘clean’ as the old one
9. Read the writing on the wall.
10. Don’t abandon the Long Tail
11. Understand the power of digital
12. Celebrity is underrated
13. Value is created when you go from many to few, and vice versa
14. Whenever possible, sell subscriptions-
0. The new thing is never as good as the old thing, at least right now.
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1. Past performance is no guarantee of future success
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2. Copy protection in a digital age is a pipe dream
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3. Interactivity can’t be copied
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4. Permission is the asset of the future
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5. A frightened consumer is not a happy consumer.
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6. This is a big one: The best time to change your business model is while you still have momentum.
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7. Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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8. Don’t panic when the new business model isn’t as ‘clean’ as the old one
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9. Read the writing on the wall.
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10. Don’t abandon the Long Tail
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11. Understand the power of digital
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12. Celebrity is underrated
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13. Value is created when you go from many to few, and vice versa
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13. Whenever possible, sell subscriptions
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26 Feb 12
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get your song off the (digital) radio.
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(digital) radio
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get your song off the (digital) radio.
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The solution isn’t to somehow try to become obscure, t
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The solution is to change your business.
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You used to sell plastic and vinyl. Now, you can sell interactivity and souvenirs.
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Permission is the asset of the future
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It’s interesting though, because many musicians have NOT been avoiding it.
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d to make a (very good) living is to have 10,000 fans. 10,000 people who look forward to the next record, who
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Many musicians have understood that all they ne
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are willing to trek out to the next concert. Add 7 fans a day and you’re done in
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5 years. Set for life. A life making music for your fans, not finding fans for your
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music.
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7. Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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What Bob has done (and I think he’s done it sincerely, not as a calculated maneuver) is seek out groups that want to be connected and he works to become the connecting the point.
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music is often the soundtrack for something else.
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Get over it. It’s the only option if you want to stay in this business. You’re just not going to sell a lot of CDs in five years, are you?
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The great ideas are out there, for free, on your neighborhood blog. Nope, this is about taking initiative and making things happen.
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Whenever possible, sell subscriptions
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HBO, for example, is able to spend its money making shows for its viewers rather than working to find viewers for every show.
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The biggest opportunity for the music business is to combine permission with subscription. The possibilities are endless. And I know it's hard to believe, but the good old days are yet to happen.
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24 Feb 12
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17 Feb 12
Sheri CandlerBob Dylan never said, “I make vinyl records that cost money to listen to.” He understands at some level that music is often the soundtrack for something else.
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27 Sep 11
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15 Jun 11
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04 Jun 10
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04 Nov 09
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Past performance is no guarantee of future success
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If the product you make becomes digital, expect that the product you make will be copied.
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you want ubiquity, not obscurity, yet digital distribution devalues your core product.
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And yet once the transmission became digital, they understood that there’s not a lot of reason to buy a digital version (via a cumbersome expensive process) when the digital version is free (and easier).
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The solution is to change your business.
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You used to sell plastic and vinyl. Now, you can sell interactivity and souvenirs.
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Products that are digital and also include interaction thrive on centralization and do better and better as the market grows in size
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The winners in the music business of tomorrow are individuals and organizations that create communities, connect people, spread ideas and act as the hub of the wheel... indispensable and well-compensated.
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10 Jul 09
Gonzalo MartinEvery single industry changes and, eventually, fades
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12 Feb 09
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10 Feb 09
Shannon HolmanThings you can learn from the music business (as it falls apart)
business marketing technology inspiration media strategy sethgodin copyright drm digital
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12 Nov 08
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Copy protection in a digital age is a pipe dream
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You used to sell plastic and vinyl. Now, you can sell interactivity and souvenirs.
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Music is social.
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The winners in the music business of tomorrow are individuals and organizations that create communities, connect people, spread ideas
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For generations, businesses had no idea who their end users were.
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permission is an asset to be earned. The ability (not the right, but the privilege) of delivering anticipated, personal and relevant messages to people who want to get them. For ten years, the music business has been steadfastly avoiding this opportunity.
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Today,
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When you can distribute something digitally, for free, it will spread (if it’s good). If it spreads, you can use it as a vehicle to allow people to come back to you and register, to sign up, to give you permission to interact and to keep them in the loop.
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frightened consumer is not a happy consumer.
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suing people is like going to war. If you’re going to go to war with tens of thousands of your customers every year, don’t be surprised if they start treating you like the enemy.
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a big one: The best time to change your business model is while you still have momentum.
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The sooner you do it, the more assets and momentum you have to put to work.
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the Bob Dylan rule: it’s not just a record, it’s a movement.
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What Bob has done
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is seek out groups that want to be connected and he works to become the connecting the point.
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music is often the soundtrack for something else.
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same thing can be true for chefs and churches and charities and politicians and makers of medical devices. People pay a premium for a story,
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9. Read the writing on the wall.
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It’s not like you didn’t know it was coming. It's not like you didn't know who to call (or hire).
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Don’t abandon the Long Tail
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Understand the power of digital
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Celebrity is underrated
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Many businesses now have the power to create their own micro-celebrities
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capture attention and generate trust, two critical elements
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Whenever possible, sell subscriptions
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biggest opportunity for the music business is to combine permission with subscription. The possibilities are endless
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it's hard to believe, but the good old days are yet to happen.
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02 May 08
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06 Mar 08
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03 Mar 08
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26 Feb 08
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24 Jan 08
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Things you can learn from the music business
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2. Copy protection in a digital age is a pipe dream
If the product you make becomes digital, expect that the product you make will be copied. -
Music is social. Music is current and everchanging. And most of all, music requires musicians. The winners in the music business of tomorrow are individuals and organizations that create communities, connect people, spread ideas and act as the hub of the wheel... indispensable and well-compensated.
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21 Jan 08
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Music lessons
Things you can learn from the music business (as it falls apart)
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There’s a paradox in the music business that is mirrored in many industries: you want ubiquity, not obscurity, yet digital distribution devalues your core product.
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4. Permission is the asset of the future
For generations, businesses had no idea who their end users were. No ability to reach through the record store and figure out who was buying that Rolling Stones album, no way to know who bought this book or that vase. -
7. Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
Bob and his handlers have a long track record of finding movements. Anti-war movements, sure, but also rock movies, the Grateful Dead, SACDs, Christian rock and Apple fanboys. What Bob has done (and I think he’s done it sincerely, not as a calculated maneuver) is seek out groups that want to be connected and he works to become the connecting the point. -
The biggest opportunity for the music business is to combine permission with subscription. The possibilities are endless. And I know it's hard to believe, but the good old days are yet to happen.
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18 Jan 08
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14 Jan 08
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13 Jan 08
Things you can learn from the music business (as it falls apart)
blogpost music musicmarketing downloading internetmarketing videomarketing ecommerce
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12 Jan 08
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11 Jan 08
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Si"Things you can learn from the music business (as it falls apart)"
music business marketing SethGodin media digital technology somuchbetterthanicouldhavesaid
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10 Jan 08
mcollierSeth Godin's riffs on marketing, respect, and the ways ideas spread.
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09 Jan 08
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David Jennings13 conclusions from the experience of the music industry. Godin comes out in favour of subscription services, the long tail - and celebrity culture.
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Few businesses can successfully sell subscriptions (magazines being the very best example), but when you can, the whole world changes. HBO, for example, is able to spend its money making shows for its viewers rather than working to find viewers for every show.
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08 Jan 08
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Gordon HaffReally sharp observations that apply beyond music to digital content in general.
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07 Jan 08
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Colleen WainwrightLessons from the music industry, applied to making your brand & business bulletproof in a digital age
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