saved by29 people, first byAndrew Kippen on 2007-01-29, last byGraham Wegner on 2008-08-12
You can wreck a communication process with lousy logic or unsupported facts, but you can’t complete it without emotion. Logic is not enough.
Champions must sell—to internal audiences and to the outside world.
Bullets Are For the NRA
Here are the five rules you need to remember to create amazing Powerpoint presentations:
The home run is easy to describe: You put up a slide. It triggers an emotional reaction in the audience. They sit up and want to know what you’re going to say that fits in with that image. Then, if you do it right, every time they think of what you said, they’ll see the image (and vice versa).1