This link has been bookmarked by 422 people . It was first bookmarked on 02 Mar 2006, by Jeff dalton.
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People are never irrational. They often act on memories and pressures that you're unaware of, though.
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Charles van der Haegensee seth Godin
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26 Dec 11
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How many times have I read the story about Louis CK in the last week? Did I need a newspaper to write precisely the same story days after I read it for the first time? How much do we care about the race for 'first' when first is now measured in seconds or perhaps minutes?
We don't need paid professionals to do retweeting for us. They're slicing up the attention pie thinner and thinner, giving us retreaded rehashes of warmed over news, all hoping for a bit of attention because the issue is trending. We can leave that to the unpaid, I think.
The hard part of professional journalism going forward is writing about what hasn't been written about, directing attention where it hasn't been, and saying something new.
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No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
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It's marketing and stories and connection and tribes and commitment and structure that build businesses. The technology is essential, but it's not nearly enough.
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The paradox of expectations
Low expectations are often a self-fulfilling prophecy. We insulate ourselves from failure, don't try as hard, brace for the worst and often get it.
High expectations, on the other hand, will inevitably lead to disappointment. Keep raising what you expect and sooner or later (probably sooner) it's not going to happen. And we know that a good outcome that's less than the great one we hoped for actually feels like failure.
Perhaps it's worth considering no expectations. Intense effort followed by an acceptance of what you get in return. It doesn't make good TV, but it's a discipline that can turn you into a professional.
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When is it okay to start worrying?
A friend was waiting to hear about the results of a job interview. He hadn't heard in a while and he asked me, "how long before I should start worrying?"
Of course, the answer is, "you should never start worrying."
Worrying is not a useful output. Worrying doesn't change outcomes. Worrying ruins your day. Worrying distracts you from the work at hand. You may have fooled yourself into thinking that it's useful or unavoidable, but it's not. Now you've got one more thing to worry about.
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01 Oct 11
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In the digital age, for the first time ever, most of us come face to face with the opportunity for unlimited.
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- That direct feedback in real time is a competitive advantage which will help you grow.
- That assuaging an unhappy customer now is worth way more than negative word of mouth later.
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When you talk about your market or your peers, do you say, "no one is using it..." or "no one is using it yet"?
Yet implies inevitability. If they're going to use it, it might make sense to get there before they do.
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They could program the store instead.
Program it the way a great theater programs the stage. No one goes to the theatre two or three times a week, expecting a good enough show. No, we only go when we hear there's something magical or terrific happening.
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One of the disrupting forces of the new media is that it makes harder and harder to succeed without wow.
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Why wait?
Who cares when it's due?
If you're on the critical path, if someone is waiting for your contribution, ship now.
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We have deadlines for a reason, but the key word is 'dead'. In fact, you don't have to wait for the deadline or get anywhere near it, especially if you want to speed things up.
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Too often, we find ourselves using the deadline as the lever to overcome our fear. If you're relying on drop dead dates to push yourself, the project is paying a price.
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The bias is to slow down because otherwise the boss will just give you more work to do.
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All other things being equal, faster wins.
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Mass elite
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27 Sep 11
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17 Sep 11
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We need to put a limit on this
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26 Jul 11
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Products and services succeed one person at a time, as the word slowly spreads
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one at a time is how we win and how we lose.
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It's cheaper to design marketing quality into the product than it is to advertise the product.
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You wake up in the morning and you do your craft, with occasional interruptions to do the dreaded looking-for-work dance.
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The entrepreneur is in a different game. For her, the gig is building the gig.
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As the deluge of information grows and choices continue to widen
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Actually, it doesn't pay to worry about anything.
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It might benefit you to pay attention to something or to learn about something, because that will help you make a better decision when then time comes.
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The naive farmer is failing to take responsibility and failing to learn.
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What's next? How to improve? What's this worth? Why is this happening?
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In Project World, on the other hand, every day offers a choice that could change things. Should you start a new project? Organize a conference? Open a new channel of social media? Quit something you're doing right now to make time for something else?
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Far better to focus on two things
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Perception. Does the ad you’re running increase the value of your name?
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valued sponsor, a trusted friend, someone who is making things better?
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I’m talking about any sort of interaction with you or your organization, whether it’s an online chat, a phone call or navigating your site.
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Both perception and interaction lead to permission.
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- How much does it cost you to get one new customer.
- On average, what's that customer worth over the relationship you have with her?
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The long tail is for organizations that own warehouses.
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Success is not about speeding up the assembly line as much as it relies on individuals able to create leaps forward. The person capable of doing that sort of work is in far higher demand than ever before.]
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Jenn Foragerperfect vs interesting
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zaana howardSeth Godin ... the relationship between design and service design http://bit.ly/i81mMv
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23 Mar 11
Brad Heitmannwhat is he using to get my facebook friends to show up in his tags?
facebook tag friends group tagging blog technology sethgodin seth godin blogging seth godin education
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29 Dec 10
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Plan on being misunderstood. Repeat yourself. When in doubt, repeat yourself.
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The appearance of impropriety
Marketing is actually what other people are saying about you.
Like it or not, true or not, what other people say is what the public tends to believe. Hence an imperative to be intentional about how we're seen.
It may be true that the effluent from your factory is organic, biodegradable and not harmful to the river. But if it is brown and smelly and coming out of an open pipe, your neighbors might draw their own conclusions.
I know you washed your hands just before you walked into the examination room, but if you wash them again, right here in front of me, all doubts go away.
Yes, Ms. Congressperson, I know that lobbyist is your good friend, but perhaps someone else should host you on vacation.
Your brother-in-law may very well be the most qualified person on the planet to do this project for us, but perhaps (unfair as it might be) it would be better marketing to hire the second-most-qualified person instead.
Sneaking around is a bad strategy. You will get caught. Ironically, it's also a bad strategy to not sneak around but appear to be.
You will never keep people from talking. But you can take actions to influence the content of what they say.
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22 Dec 10
Michelle ThompsonIf you want to stay in touch with the latest thinking in online marketing, you need to know what Seth Godin is saying.
blog technology godin sethgodin education creativity marketing
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Kathy Kaldenberg@BobMiller146 Recommend you combine Seth's blog http://bit.ly/bHjBWg with this TED talk http://bit.ly/9lk0zE #okoboji #iowa1to1
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jeroendemiranda@Elja1op1 ook goed (altijd kort en to-the-point: http://sethgodin.typepad.com/seths_blog/ #blogpraat
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15 Aug 10
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brand
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story
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moment
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passionate
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run out
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deep,
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Brooke RiceSeth Godin's riffs on marketing, respect, and the ways ideas spread.
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02 Mar 10
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Justin NewtonSeth Godin Author of Purple Cow - Viral Marketing.
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Page Comments
Venham Conhecer a Nova Temporada da http://www.jogando.net/mu/ na versão Season6, com muitas Novidades, Eventos, Itens e Muito mais, para os jogadores do http://www.jogando.net/mu/
Super - 10.000x
Pvp 15.000x
Very Easy - 5.000x
Hard 100 x
Extreme 10x
Novo Sever: War 1000x e Phoenix Ep.3 3.000x (32k stats) Acumulativo
Algumas Novidades:
-> Castle Siege, agora o GM da guild vencedora ganha SET exclusivo.
-> Colete “Coins of Gold Fortune” e troque por itens no NPC Delgado.
-> Novo Duel Arena, o top 1 do ranking ganha 100 GOLDs.
-> Compre muitas armas com ZEN no evento Moss the Gambler.
-> Fique logado e ganhe golds, Free ganha 1 GOLD por minuto e VIP 2 GOLDs.
-> Novas invasões de DOURADOS.
-> Novo mapa Karutan com novos MOBs, drops exclusivos e muita XP.
-> Ganhe Chaos Castle e receba itens ancients.
-> Todo dia sorteio de GOLDs entre os players logado.
-> Dezenas de invasões todos os dias.
-> O TOP ranking da semanal e do mês ganha muitos GOLDs seja TOP você também.
-> Leo the Helper, ganhe todo dia um novo item clicando no NPC.
-> O player TOP 1 Semanal de Illusion temple ganha “Fenrir Gold”.
-> Seja um divulgador e ganhe set exclusivo de Divulgador.
-> MegaUltraSuperHiper Evento de Castle Siege
-> Novo char Range Fighter
-> Novos PVPs
-> Novos Mapas
-> Novos rankings será implantado
-> Nova skin no forum com novas opções.
-> Novas Asas, Ring e Pendats 5 Socket
-> Novos Kits Fusion V2, Shield Pv3, Kit Mysthical e ItensSupremo Diamond (raro) Apenas 100 será vendidos
-> Novos Sets especial com o melhor preço
By xXxEmOxXx
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