This link has been bookmarked by 4 people . It was first bookmarked on 02 Aug 2006, by Ian Delaney.
Kaufer said the Web 2.0 label slapped onto a software package can mean anything to anybody. It's important that CIOs identify what customers would want from user-generated content and other social aspects to the technology. He said the social aspect of Web 2.0 might have nothing directly to do with selling a product, but it can create branding opportunities and build relationships with customers.
Web 2.0 "might scare some people, but you can try a lot of things out and it's technically not that hard," Kaufer said. "It doesn't need to be a major push for the company."
Some vendors are selling products labeled "Web 2.0" technology. But when it comes to Web 2.0, technology is just a means to an end. The real business value lies in what the technology enables: better collaboration among users. In fact, a growing number...
Some vendors are selling products labeled "Web 2.0" technology. But when it comes to Web 2.0, technology is just a means to an end. The real business value lies in what the technology enables: better collaboration among users. In fact, a growing number of
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.