Why Are Search Marketers Getting Social? - The Diigo Meta page

• 12 Oct 08
  

  Todd Wheeler

  sem seo socialmarketing socialsearch

  • But there is a challenge for clients accustomed to the measurability of search marketing, he said.

    "One of the many challenges with social media is that it doesn't ring the register," he said. "Search has primarily been a direct-response discipline. This may be the branding side of search."
• 10 Apr 07
  

  Eric Holter

  sem seo socialmarketing socialsearch

  • But there is a challenge for clients accustomed to the measurability of search marketing, he said.

    "One of the many challenges with social media is that it doesn't ring the register," he said. "Search has primarily been a direct-response discipline. This may be the branding side of search."

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