Will Social Networks Become the New Inbox? - Search Engine Watch (SEW) - The Diigo Meta page

• 24 Dec 08
  

  sonypicturesresearch

  Online Advertising Social Networking Audience Inbox New

• 18 Dec 08
  

  Art Gelwicks

  Not buying the concept...but the shift in a person's "online center" is always worth watching.

  • "I was shocked by the incredulous look on her face and even more shocked at her response that she didn't use e-mail that much since it was too formal, she would rather use instant messenger on her phone or post comments based on people's activities in social networks." It turns out that Generation Z finds e-mail antiquated and passé, so they simply ignore it.
  • the messaging is much easier to manage within social media versus e-mail because it acts like a real conversation among friends.
  • 2 more annotations...
  • • "As a sales person I see social networks like LinkedIn and Facebook as an invaluable tool," said Allison Bahm of ResponseMine Interactive Agency. "It doesn't necessarily shorten the sales cycle, but what it does is keep the information flow more open and also allows for a much deeper relationship than e-mail. I've started relationships and signed contracts exclusively within social networks. It is revolutionary for sales, it's much easier than telephone calls and e-mails."
    • Just as people use Google as a verb -- Google it -- they're starting to use phrases like "Facebook Me." People are no longer exchanging e-mails; they're exchanging social media information.
• 17 Dec 08
  

  L@jost EU project

  E-mail has held on through the years as arguably the king of the Internet, used by the old and the young alike. However, the new inbox is shifting toward social media.

  email SocialNetworks myblog l@jost

• 16 Dec 08
  

  Jabiz Raisdana

  socialnetworking facebook

• 

  Jess McCulloch

  socialnetworking email socialmedia

  • Whereas e-mail functions in a non-fluid manner, open conversations within social media have an easier flow to them and replicate a normal conversation.
  • Because people are updating their status, "I'm depressed," "Got a new job," it's much easier to read this and stay connected than to send a series of e-mails asking, "How are you doing?" or "What are you up to?"
  • 2 more annotations...
  • • People are no longer exchanging e-mails; they're exchanging social media information.
    • Yet many companies fail to recognize this and still try and cram e-mails into their database when these users want to be communicated through different ways.
• 

  James OReilly

Page Comments

• 
  Jess McCulloch on 2008-12-16
  Schools fail to recognise this too. How could school be different if they chose to not only recognise this but embrace it too?

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