This link has been bookmarked by 20 people . It was first bookmarked on 10 Nov 2007, by Jason Bao.
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- Title: The text here becomes the title that is shown in search engine listings, in most cases.
- Description: The text here is text that search engines sometimes use as a description for your web page when listing it (a meta tag lesson for another time).
- Robots: This particular tag is configured to ensure that the page isn't described using the a description that the Open Directory might have for it (Meta Robots Tag 101 explains this more).
- Keywords: This tag is the topic of this article, so read on!
The header is the section that begins <head> and ends </head>. Between those elements, in our example, you have these tags:
- Title: The text here becomes the title that is shown in search engine listings, in most cases.
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Indexing: This is where the search engine effectively makes a copy of your page. The search engine is going to read and store the HTML content it finds -- all of it.
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Retrieval: This is where the search engine finds all the matching documents relevant for what you searched for. Most of those documents will actually have the words you searched for on them, in the sections that the search engine searches against (there are some exceptions, such as when anchor text is used to find pages.
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Ranking: This is where the search engine looks at all those documents retrieved for a search and puts them in order of most importance, according to its algorithm.
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Believe me, if just putting a single word into that tag was going to rank your page better, everyone would be doing it.
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09 Nov 07
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14 Sep 07
Andy EdmondsExperimental results showing ask and yahoo pay attention to meta keywords
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07 Sep 07
Gary BurgeIf there's anything I particularly hate when it comes to SEO, it's the meta keywords tag. I so wish it had never been invented. It's practically useless, yet people still obsess over it. In this article, I'll explain more about why you shouldn't worry abo
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