Activist portal has a positive attitude - San Francisco Business Times: - The Diigo Meta page

• 15 Nov 07
  

  Maggie Tsai

  activist community portal sns

  • Paynter's company, Care2.com Inc., an online community for green living and social change, has grown to include 7.75 million members and 250 nonprofit partners. The company, which relies on ad sales and sponsorships to generate revenue, grew to $5.9 million last year and has been profitable for the past three years.
  • Care2's site combines social action, environmental news and green tips with related discussion groups, as well as services such as e-cards, email, blogs, polls and petitions. Members register for free, and then can participate in any of the groups, actions and services.
  • He started Care2 in September of 1998 with $250,000 from angel investors, "really as a way to combine my love for business and interest in doing something good for the world." Over the next two years, he managed to raise $5.5 million from other angel investors, but it wasn't easy.
  • Since 2001, Care2 has had a compound annual growth rate of 31 percent.
  • Because the majority of Care2 users are female, for example, and as many as 80 percent of greeting cards are sent by women

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