russell davies: the tyranny of the big idea - The Diigo Meta page

• 26 Jul 12
  

  B.L. Ochman

  Again, via @russelldavies: One of the best marketing/advertising blog posts ever written, IMHO http://tinyurl.com/6hb7ej

• 11 Jul 12
  

  Gaby Galvez
• 25 Jun 11
  

  zendad

  idea

• 09 Aug 08
  

  Andrew Smith
• 

  Adam Crowe

  "The Average Marketing Big Idea is big enough to give you a year or so of OK communications. It’s normally summed up in a tagline and some kind of visual consistency. It’s simple and clear. It’s useful because it lets you integrate all kinds of stuff, fro

  planning marketing ideas impressionism storytelling transmedia canon fanon highdefinition lowdefinition #bandwidth #socialization

• 24 Jul 08
  

  andreea nastase

  "Big Ideas, they’re just huge buckets to contain a whole bunch of small ideas"

  advertising branding creativity ideas planning bigidea marketing simplicity accountplanning

• 

  Ed Moore

  bigidea creative fullrange

  • 3.    Try not to write too much down. Manage the brand through conversation and impressionistic media – videos, stories, images, heroes. Not through mandates, best practise or benchmarking.
• 

  Antonio Tombolini

  Contro le Grandi Idee:
  "And small ideas are what makes a brand interesting and effective. A constant series of small, new, interesting vaguely-related ideas which move things on, which explore the edges of the brand, which renew the relationships with customers, employees etc."

  brand

• 05 Nov 07
  

  manu prasad

  brand ideas

• 23 Feb 07
  

  Armando Alves

  Marketing

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