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150 followers is the magic number. In a particularly
interesting data point from the survey, Sysomos found that Twitter
users tended to "follow back" all their followers up until about 150
connections. Then the reciprocation rate fell off dramatically, which
seems to indicate that this number may be the crossover point where
people shift from using Twitter for more personal use to using it more
for "lifecasting" their thoughts and actions to a community of people
who they feel varying levels of connection to. -
150 followers is the magic number. In a particularly
interesting data point from the survey, Sysomos found that Twitter
users tended to "follow back" all their followers up until about 150
connections. Then the reciprocation rate fell off dramatically, which
seems to indicate that this number may be the crossover point where
people shift from using Twitter for more personal use to using it more
for "lifecasting" their thoughts and actions to a community of people
who they feel varying levels of connection to.
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04 Aug 09
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22 Jul 09
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20 Jul 09
Aviva GabrielLast month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. http://www.sysomos.com/insidetwitter/
twitter stats web2.0 socialmedia trends web socialnetworking socialnetworks socialmarketing marketing metrics analysis statistics analytics
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19 Jul 09
Aaron McRannUPDATE: Follow me at @rohitbhargava if you liked this post! Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by...
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18 Jul 09
y 9216Looking past these small points, the report does share some fairly interesting observations and stats as well if you dig a bit deeper. Here's my read on the 10 standout conclusions that the report offers to help you (and your brand) better understand the potential uses of Twitter
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21% (One Fifth) of Twitter accounts are empty placeholders.
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Nearly 94% of all Twitter accounts have less than 100 followers.
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March and April of 2009 were the tipping point for Twitter.
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150 followers is the magic numbe
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A small minority creates most of the activity
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Half of all Twitter users are not "active."
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Tuesday is the most active Twitter day
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APIs have been the key to Twitter's growth & utility.
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English still dominates Twitter
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Twitter is being led by the social media geeks.
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17 Jul 09
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12 Jul 09
Marcelo Galvani10 Stunning (And Useful) Stats About Twitter
IMB_TwitterSysomos1 UPDATE: Follow me at @rohitbhargava if you liked this post!
Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects. So, to fill the gaps, most reports do things like guessing gender based on real names or pulling data from keywords in people's biographic information. This often yields some questionable results - and the Sysomos report is not immune to this (for example, they find that 65% of Twitter users are under the age of 25, but base this on only the 0.7% of users who actually disclose their age).
Looking past these small points, the report does share some fairly interesting observations and stats as well if you dig a bit deeper. Here's my read on the 10 standout conclusions that the report offers to help you (and your brand) better understand the potential uses of Twitter:
1. 21% (One Fifth) of Twitter accounts are empty placeholders. These are the percentage of Twitter accounts that have never posted a single tweet. They may either be registered simply to hold a username for later use, or be experimental accounts started up but never used.
2. Nearly 94% of all Twitter accounts have less than 100 followers. In a finding perhaps consistent with the newness of the tool as well as the fact that many people may currently have an account simply to start experimenting with the tool, Sysomos found the vast majority of Twitter users have an extremely low followership.
3. March and April of 2009 were the tipping point for Twitter. During these months, Ashton Kutcher launched his quest to get to 1 million followers faster than CNN, Oprah started using Twitter, and the steady flow of new users to the site continued. For many, it offered a safer and easier way to get their feet wet with social media, 140 characters at a time.
4. 150 followers is the magic number. -
10 Jul 09
Lynette Webbthe top four countries on Twitter are all English speaking (US, UK, Canada, Australia). Of these, US makes up 62% of all Twitter users, followed by UK with nearly 8% and Canada and Australia with 5.7% and 2.8% respectively. The largest non-English speaking country on Twitter? Brazil with 2%.
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