Where does the community team belong in a commercial organization? « Bill John... - The Diigo Meta page

• 31 Jul 08
  

  Nicholas Tolson

  community social-media marketing via:mento.info

• 27 Dec 07
  

  Bill H

  The responsibility for Online Community in many organizations is distributed among several teams, including:
  - Marketing,
  - Product Support,
  - Product Development,
  - Events,
  - Web Team,
  - IT.

  social networking

  • The responsibility for Online Community in many organizations is distributed among several teams, including:

     

    - Marketing, which typically owns blogging, blogging outreach and any sort of affinity community, and has some skin in the game on strategy.
     - Product Support, which typically owns Discussion Groups
     - Product Development, which may or may not own Discussion Groups, a Beta site, and potentially a “Labs” community, as well as potentially product development communities and user groups.
     - Events, which owns “live” events like conference and any online component
     - Web Team, (who’s reporting structure is usually a whole different ball of wax) which typically owns some technology and user experience
     - IT, if you are REALLY lucky, your IT department is somehow involved with infrastructure.

Page Comments

• 
  Bill H on 2007-12-27
  If an organization exists within a society then presumably it will want to ensurethat its role in that society is well managed. This infers some co-ordination. While the exposure may be different through marketing vs. support a lack of co-ordination cann have some negative effects.

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