Before the divisive “I’m a Mac” & “You’re a PeeWee” commercials, Apple inspired thinking around an idea of pushing the human race forward. It wasn’t about selling a product (I’m a Mac) or dissing another (You’re a PeeWee). It was about stirring the soul and connecting with the emotional center of our very beings — that which inherently knows its true potential yet wishes (maybe secretly, but definitely sincerely) for motivation to help ignite the passion necessary to strive for it.
This type of communication goes beyond commercial. It goes beyond simply peddling a product and moves into the realm of espousing an ideology much more powerful than a sales pitch.
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