To create that elusive, ephemeral entity known as buzz, the company compiled a list of 4,000 booksellers, industry insiders and media types and sent out a staggered series of six postcards that cryptically heralded the release of an at-first-unspecified book that gives ''infinite pleasure'' with ''infinite style.'' And when blurbs to that effect became available from other authors and critics, Little, Brown put them on postcards and dispatched another series of three. Says Paul Slovak, senior vice president of publicity for Viking Penguin, ''The promotional campaign has been brilliant.''
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