Influentials On The Web Are People With The Power To Link - Publishing 2.0

Yule Heibel's personal annotations on this page

Lampertina bookmarked on 2008-01-30 blogs influentials links publishing scott_karp web_2.0

Scott Karp's article is a useful recap of what makes links so powerful, and why traditional media have to get over fears around losing what they think is an edge they have, namely being able to contain the user. And on making money, Karp writes: "Whenever I give talks to traditional publishers who have been afraid to link to other sites because it will “send people away” instead of keeping them trapped in the publisher’s own content, my now standard response is to say that there’s a site that does nothing but link to other sites — all it does is send people away. And yet remarkably, people keep coming back. So much so, that this strategy has translated into $10 billion+ in advertising revenue. (Yes, Google of course.)" ...There you go.

Journalists and PR professionals, the influence brokers of traditional media, have lost a huge degree of influence on the web in large part because they don’t link to anything. While traditional media brands are still powerful channels on the web, they are losing influence everyday to the link-driven web network — journalists and PR professionals can no longer depend on controlling these former monopoly channels to exert influence online.
- Lampertina on 2008-01-31
  
  - this sort of relates to the "attention economy," too, doesn't it? You're more "valuable" if you can get more attention. And if you link, you get that attention because readers will come for your links. But will they be coming, in that case, for what you write/ your content? It seems to me to definitely be a case of the form shaping what's in it/the content... or maybe there is no outside or inside at all anymore...
Whenever I give talks to traditional publishers who have been afraid to link to other sites because it will “send people away” instead of keeping them trapped in the publisher’s own content, my now standard response is to say that there’s a site that does nothing but link to other sites — all it does is send people away. And yet remarkably, people keep coming back. So much so, that this strategy has translated into $10 billion+ in advertising revenue. (Yes, Google of course.)

This link has been bookmarked by 15 people . It was first bookmarked on 30 Jan 2008, by Yule Heibel.

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via:aqualung 2008 article blog blogging business del.icio.us digital howto influence Internet marketing media network newmedia news Newspapers people power publishing research search seo social socialbookmarking socialmedia socialnetworking theory trends
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people who influence the network by leveraging the most powerful force on the web — the link. People like bloggers, top Diggers, del.icio.us power users, Facebook users who share lots of links, MySpace users who embed videos, Twitter users who post lots

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Gabriela Grosseck
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30 Jan 08

Yule Heibel
Scott Karp's article is a useful recap of what makes links so powerful, and why traditional media have to get over fears around losing what they think is an edge they have, namely being able to contain the user. And on making money, Karp writes: "Whenever I give talks to traditional publishers who have been afraid to link to other sites because it will “send people away” instead of keeping them trapped in the publisher’s own content, my now standard response is to say that there’s a site that does nothing but link to other sites — all it does is send people away. And yet remarkably, people keep coming back. So much so, that this strategy has translated into $10 billion+ in advertising revenue. (Yes, Google of course.)" ...There you go.

blogs influentials links publishing scott_karp web_2.0
- Journalists and PR professionals, the influence brokers of traditional media, have lost a huge degree of influence on the web in large part because they don’t link to anything. While traditional media brands are still powerful channels on the web, they are losing influence everyday to the link-driven web network — journalists and PR professionals can no longer depend on controlling these former monopoly channels to exert influence online.
  - Yule Heibel on 2008-01-31
    
    - this sort of relates to the "attention economy," too, doesn't it? You're more "valuable" if you can get more attention. And if you link, you get that attention because readers will come for your links. But will they be coming, in that case, for what you write/ your content? It seems to me to definitely be a case of the form shaping what's in it/the content... or maybe there is no outside or inside at all anymore...
- Whenever I give talks to traditional publishers who have been afraid to link to other sites because it will “send people away” instead of keeping them trapped in the publisher’s own content, my now standard response is to say that there’s a site that does nothing but link to other sites — all it does is send people away. And yet remarkably, people keep coming back. So much so, that this strategy has translated into $10 billion+ in advertising revenue. (Yes, Google of course.)
29 Jan 08

gsiemens
networks
matthew solle
Ian Delaney
In the networked web era, influentials may not be people with a particularly connected temperament or Rolodex, or people who control and influence monopoly distribution channels (e.g.

influence mavens tippingpoint