Influentials On The Web Are People With The Power To Link - Publishing 2.0 - The Diigo Meta page

• 02 Feb 09
  

  Jim Walker

  Important thinking about the power of Links and influence

  Linking Marketing Social Networking

• 23 Sep 08
  

  shaik pasha

  influence influentials blogging

• 22 Sep 08
  

  Mike Fruchter

  influence influentials blogging

• 26 Feb 08
  

  FruFru FourOne

  Links as a unit of attention are the currency of the social web

  via:aqualung 2008 article blog blogging business del.icio.us digital howto influence Internet marketing media network newmedia news Newspapers people power publishing research search seo social socialbookmarking socialmedia socialnetworking theory trends

• 15 Feb 08
  

  Michel Bauwens

  people who influence the network by leveraging the most powerful force on the web — the link. People like bloggers, top Diggers, del.icio.us power users, Facebook users who share lots of links, MySpace users who embed videos, Twitter users who post lots

  P2P-PR P2P

• 12 Feb 08
  

  Gabriela Grosseck

  twitter analiza_de_link

• 30 Jan 08
  

  Yule Heibel

  Scott Karp's article is a useful recap of what makes links so powerful, and why traditional media have to get over fears around losing what they think is an edge they have, namely being able to contain the user. And on making money, Karp writes: "Whenever I give talks to traditional publishers who have been afraid to link to other sites because it will “send people away” instead of keeping them trapped in the publisher’s own content, my now standard response is to say that there’s a site that does nothing but link to other sites — all it does is send people away. And yet remarkably, people keep coming back. So much so, that this strategy has translated into $10 billion+ in advertising revenue. (Yes, Google of course.)" ...There you go.

  blogs influentials links publishing scott_karp web_2.0

  • Journalists and PR professionals, the influence brokers of traditional media, have lost a huge degree of influence on the web in large part because they don’t link to anything. While traditional media brands are still powerful channels on the web, they are losing influence everyday to the link-driven web network — journalists and PR professionals can no longer depend on controlling these former monopoly channels to exert influence online.

    • 

      Yule Heibel on 2008-01-31

      - this sort of relates to the "attention economy," too, doesn't it? You're more "valuable" if you can get more attention. And if you link, you get that attention because readers will come for your links. But will they be coming, in that case, for what you write/ your content? It seems to me to definitely be a case of the form shaping what's in it/the content... or maybe there is no outside or inside at all anymore...
  • Whenever I give talks to traditional publishers who have been afraid to link to other sites because it will “send people away” instead of keeping them trapped in the publisher’s own content, my now standard response is to say that there’s a site that does nothing but link to other sites — all it does is send people away. And yet remarkably, people keep coming back. So much so, that this strategy has translated into $10 billion+ in advertising revenue. (Yes, Google of course.)
• 29 Jan 08
  

  gsiemens

  networks

• 

  matthew solle
• 

  Ian Delaney

  In the networked web era, influentials may not be people with a particularly connected temperament or Rolodex, or people who control and influence monopoly distribution channels (e.g.

  influence mavens tippingpoint

Public Stiky Notes

• 
  Yule Heibel on 2008-01-31
  - this sort of relates to the "attention economy," too, doesn't it? You're more "valuable" if you can get more attention. And if you link, you get that attention because readers will come for your links. But will they be coming, in that case, for what you write/ your content? It seems to me to definitely be a case of the form shaping what's in it/the content... or maybe there is no outside or inside at all anymore...

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