Edelman Shows That Control Is Still More Important Than "Conversation" » Publi... - The Diigo Meta page

• 17 Oct 06
  

  Tac Anderson

  edelman pr transparency

  • What corporations should eschew is the hype around blog marketing, especially from PR/marketing companies that tell you how easy and fun it will be. Setting a blog is easy. And blogging can be fun. But trasparently stewarding a large corporate brand is never going to be a walk in the park.

Page Comments

• 
  Tac Anderson on 2006-10-17
  This shows how important it is for these strategies to be very well thought out in advance,

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