Paul Gillin
Dave Morgan says marketers are too focused on using social media as an advertising opportunity and disregarding the impact that blogs and social networks have on brand image. Today, almost nothing is secret, which means that efforts to deceive customers almost always backfire. In addition, a host of competitors are lurking out there, waiting to jump on every bad customer experience and make it into a public indictment of your company. In the new world, businesses need to focus on delivering outstanding experiences to all their customers.
marketing
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