Adam Bohannon
This study attempted to further test the excitation transfer theory's applicability to prosocial behavior. Forty-two female college students were treated in either a positive or neutral manner by a confederate and then watched a violent, arousing film, a neutral, nonarousing film, or no film. Following this, participants were given the opportunity both to aggress against and reward the confederate. As predicted, individuals treated in a positive manner and shown the violent film were more generous in administering reward to the confederate than were similarly treated individuals exposed to the neutral film or no film.
film media psychology research violence
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