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" » What is "social media?"" from Pro PR - The Diigo Meta page

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This link has been bookmarked by 2 people . It was first bookmarked on 10 Apr 2008, by Tris Hussey.

  • 11 Apr 08
    lampertina
    Yule Heibel

    "Exploring social media and public relatons" = tagline. Includes an excellent new / reworked definition of social media by Joseph Thornley.

    socialcomputing apps public_relations pr thornley_fallis

    • Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author.
      • Yule Heibel

        Yule Heibel on 2008-04-11

        - that works for me as a working definition.

    • To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.
  • 10 Apr 08