But as the mainstream media have shrunk, a new sector of niche media has grown in its place, offering more specialized and detailed information than the general media to smaller, elite audiences, often built around narrowly targeted financial, lobbying and political interests. Some of these niche outlets are financed by an economic model of high-priced subscriptions, others by image advertising from big companies like defense contractors, oil companies and mobile phone alliances trying to influence policy makers.
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