"A “Web 2.0 PR Agency” is simply one that understands the new ways that people are connecting and building relationships." So says Christine Perkett - she totally hits this one and does a wonderful job explaining that a Web 2.0 PR Agency isn't about the tools, it's about new ways of connecting. This can be applied to just about anything that often gets the 2.0 or Web 2.0 terms thrown in front of or behind - it's never all about the tools, it's about how the tools change the way we live and work.
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