This link has been bookmarked by 127 people . It was first bookmarked on 19 May 2009, by Joshua Kahn.
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Creating Your Social Media Plan
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Keira DuffCreating Your Social Media Plan | Using Social Media for Business | Outspoken Media
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John E. SmithBest blog post on Social Media Planning I have ever read: http://bit.ly/1127H2 . I f you want Return on Time Invested, devour this!
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o help ease the mind numbing task of username registration, we suggest using Knowem to search a large listing of social media sites. One search will tell you where your brand is still available on 120 different social media sites. (We also use their premium service to register the profiles for us since we’re too lazy busy to register all those profiles ourselves).
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- Building buzz and conversation around a particular product?
- Better overall brand awareness?
- More traffic?
- Blog subscribers? Increased leads?
- New knowledge about your customers and how they view your brand?
Listen to me. Do NOT enter social media until you know what you want to get out of it. Period. If you don’t know what “success” is for you, then you’re not ready to start yet. It also means you should cut back on your blog reading.
Before you jump in, define success. Is it:
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Once you know that, the next step in your social media planning is to figure out how you’re going to measure success.. You want to identify your challenges, goals and concepts to determine how “buzz” will be quantified. Is it blog comments, conversions, links, Twitter talk, better brand recognition? If you can’t measure whether or not you’re meeting your goals, then you’re going to fail before you even start. It will limit your ability to bench mark results and render you unable to implement changes.
If you don’t take the time to figure out (a) what you want and (b) how you’re going to get it, you will fail in social media. In fact, you’ll fail in life.
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t’s about using the tools available to you through social media to pique your customer’s interest and make them invested in who you are. The most successful companies are the ones that have gotten us interested in their story to the point where we want to share it with other people. We want to be associated with them.
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Figure out your story in the market. Don’t construct a mythical tale about yourself, but do take the time to become aware of your identity. What does your company believe in? What are you known for and what do you want to be known for? If you’re “t
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- Your customers
- The communities you’re walking into
You want to plan your social media attack so that it’s as concentrated and as powerful as it can be. You don’t want to waste your time in communities where either no one is talking or they’re simply not interested in your kind. That means understanding two things:
Your Customers: Put a face on them. Who are they and what are they interested in? Are they comfortable enough online to be hanging out in these communities? If so, where are they in the social media landscape? Are they on Twitter? Creating Facebook Fan pages? -
If the bulk of your customers aren’t online, is there an opportunity to capture a secondary audience through social media
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Head to Twitter and search for your brand name, your competitors’ names, your keywords, industry, etc. Decide if there’s enough conversation to warrant engagement. Head to Facebook and see if there are any Fan pages dedicated to your company or industry. If there aren’t, are there a lot of people who list it as an interest and who may be interested in joining a community on that topic? Go to Yahoo Answers and see if people are asking or answering questions.
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You need to become an expert so that you know how to interact and don’t end up stepping on people’s toes or burning your bridges before you even start. Every community operates differently so you want to know the proper rules for each.
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- How will social media be integrated into the company’s core strategy?
- Who from the company will engage? Will there be one voice? A team using one branded account? Personal accounts?
- How much time will be spent on social media?
- How long will the company “test” the different sites before evaluating their success?
- If a serious fire breaks out, what is the proper protocol and who needs to become involved?
Some things you’ll want to address are:
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- Listen to what they’re saying.
- Listen to what they mean.
- Listen to what’s bothering them.
- Listen to what makes them happy.
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And when you have something to help lighten their load, to be helpful or to make them smile, respond. Respond with links to your resources, to other people’s resources, to your competitors’ resources. Your job in social media is to listen, to help and to get your message out only when appropriate. For every 10-15 messages where you help someone else, you get to include one that promotes yourself. That’s it. Social media isn’t about you. It’s about your customers and connecting with them so that when they have a need for X, they remember they have a friend on Twitter/Facebook/the Web who specializes in that.
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If you chose to enter Twitter, use tools like the Advanced Search, Twitter Grader and Twellow to find people you should be following. If you’re on Facebook, join the groups that are relevant to you and become part of the conversation.
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Leave comments on blogs, tweet people, leave Wall comments, etc. Engage new visitors. Go out there and talk to your community and at least pretend to have fun doing it. Be social and friendly and everything you wish you were in real life. The more excited you are about your community, the more excited they’ll be about you.
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You’re going to have to take a look at your on-site and
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whether or not your social media efforts have been successful, and if not, what you can do to fix them. Lucky for you (!), you set your metrics early on and determined what you were looking fo
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off-site metrics to determin
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how to measure social media success.
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I’d gi
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e your social media efforts about 2-3 months to stabilize before you really start trying to decide if things are working for you. If you start evaluating any earlier than that all you’ll have to go on is your number of Twitter followers or Facebook fans. Those aren’t really the metrics you want to be looking at. They’re useful to bench mark, but you should really be looking to see if:
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- Rankings have increased based on traffic and links.
- Social media users are actually engaging with your content and/or converting (hint: Crazy Egg is awesome for this).
- You’ve had more success on the social voting sites?
- You increase awareness about a product that led to sales.
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06 Apr 11
Achim HerzogCreating Your Social Media Plan | Using Social Media for Business http://bit.ly/2MnK2Y #socialmedia
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27 Feb 11
gwen harrisMay 19, 2009 - Lisa Barone - detailed instructions on planning use of a variety of sm tools
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09 Feb 11
Dorrine MRT @gregfinn: "Creating Your Social Media Plan" is a great read from @lisabarone http://is.gd/BlEy
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27 Dec 10
Peter Sullivan"If you enter into social media without a plan, you will fail. Period."
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If you enter into social media without a plan, you will fail. Period.
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Listen to me. Do NOT enter social media until you know what you want to get out of it. Period. If you don’t know what “success” is for you, then you’re not ready to start yet.
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Before you jump in, define success.
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Once you know that, the next step in your social media planning is to figure out how you’re going to measure success.
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I tend to believe that for most businesses, marketing is storytelling.
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The most successful companies are the ones that have gotten us interested in their story to the point where we want to share it with other people.
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If your community is Internet-literate, they’re talking somewhere. You don’t have to invent the neighborhood, you just have to track it down and move in.
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It’s a lot easier to respond to the crazy when you have a system already documented on paper.
You also need rules for not just what you’ll say but who will be in charge of saying it and what their role is. Create these rules before you start, not after the break up.
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For every 10-15 messages where you help someone else, you get to include one that promotes yourself. That’s it. Social media isn’t about you. It’s about your customers and connecting with them so that when they have a need for X, they remember they have a friend on Twitter/Facebook/the Web who specializes in that.
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I’d give your social media efforts about 2-3 months to stabilize before you really start trying to decide if things are working for you. If you start evaluating any earlier than that all you’ll have to go on is your number of Twitter followers or Facebook fans. Those aren’t really the metrics you want to be looking at. They’re useful to bench mark, but you should really be looking to see if:
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Luis F Martinez Funesarticulo sobre como crear tu plan de social media e implementar. trae herramientas para buscar tu nick en sitios y registrarte y para poder medir resultados.
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Jorge AcostaIf you enter into social media without a plan, you will fail. Period.
socialmedia business web2.0 blog media twitter marketing advertising strategy social analytics metrics brand OutspokenMedia
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