Gaby K. Slezák's personal annotations on this page
Consiliera bookmarked
on 2009-11-04
Marketers and magazines have been experimenting with AR, though Esquire's campaign is especially elaborate and notable for making AR part of the magazine's content.
-
Marketers and magazines have been experimenting with AR, though Esquire's campaign is especially elaborate and notable for making AR part of the magazine's content.
-
"Our job as marketers is to be able to communicate to people in interesting ways that are relevant to them and also entertaining," saysDavid Nordstrom, vice president of marketing for Toyota Motor Corp.'s Lexus arm.
-
Mr. Nordstrom says that Lexus could do AR ads in other places but that consumers have to download a piece of software to make the technology work, and are likelier to do so if AR is also incorporated in a magazine's features, not solely its ads.
-
"It is a gimmick, but we're an entertainment medium," says editor-in-chief David Granger.
-
If the reader watches the video at night, the joke is more ribald.
This link has been bookmarked by 1 people . It was first bookmarked on 04 Nov 2009, by Gaby K. Slezák.
-
Gaby K. Slezák
Marketers and magazines have been experimenting with AR, though Esquire's campaign is especially elaborate and notable for making AR part of the magazine's content.
-
Marketers and magazines have been experimenting with AR, though Esquire's campaign is especially elaborate and notable for making AR part of the magazine's content.
-
"Our job as marketers is to be able to communicate to people in interesting ways that are relevant to them and also entertaining," saysDavid Nordstrom, vice president of marketing for Toyota Motor Corp.'s Lexus arm.
- 3 more annotations...
-
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.