Gap Widens in Online Advertising - The Diigo Meta page

• 06 Sep 08
  

  Paul Gillin

  Online advertising continues to grow at a 20% annual clip but search is pulling away as the vehicle of choice. Search ads are forecast to represent 42% of overall U.S. online ad spending in 2008, according to eMarketer, up from 40% in 2007.

  daily_reading google search advertising

• 05 Sep 08
  

  Till Wirth
  • Google, with more than 70% of the U.S. search-ad market
  • The gap between Google and its rivals could widen as search grows faster than display. Search ads are forecast to represent 42% of overall U.S. online ad spending in 2008, according to eMarketer, up from 40% in 2007. Display is expected to stay flat, at about 21% of overall spending.

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