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Instead of trying to call up entire Web pages on a TV, as many previous efforts have, Yahoo is exploiting the concept of simple Web-based chunks of software known as widgets that have become popular on PCs over the past few years. The Widget Channel, as Yahoo dubs its service, allows icons for Web offerings to scroll from side to side on a strip at the bottom of a TV screen, while traditional programming plays above.
With a click of the remote, that content expands into a larger view on the left side of the screen, where users might pull up a weather report, monitor bidding in an eBay Inc. auction or view a YouTube video. Such Web companies will have to be persuaded to adopt the format; one draw is the possibility of reaching a TV audience that could help generate greater advertising and e-commerce revenue, Intel and Yahoo executives said.
"All the previous efforts that have failed tried to take the PC model and force it on the Internet," said Eric Kim, an Intel senior vice president and general manager of its digital home group. -
Instead of trying to call up entire Web pages on a TV, as many previous efforts have, Yahoo is exploiting the concept of simple Web-based chunks of software known as widgets that have become popular on PCs over the past few years. The Widget Channel, as Yahoo dubs its service, allows icons for Web offerings to scroll from side to side on a strip at the bottom of a TV screen, while traditional programming plays above.
With a click of the remote, that content expands into a larger view on the left side of the screen, where users might pull up a weather report, monitor bidding in an eBay Inc. auction or view a YouTube video. Such Web companies will have to be persuaded to adopt the format; one draw is the possibility of reaching a TV audience that could help generate greater advertising and e-commerce revenue, Intel and Yahoo executives said.
"All the previous efforts that have failed tried to take the PC model and force it on the Internet," said Eric Kim, an Intel senior vice president and general manager of its digital home group.
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