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If the Japanese companies are dictating the number of books they think American companies can sell, then it’s time to grow a pair and *make* them understand that, without the barrage of advertising and the streams of distribution, their projections are as real as the worlds in their LNs.
We’ve all been talking about the fansub/scanlation issue to death. LNs are not failing because of scanlations. They are failing because it is time for American companies to stop acting like beaten curs. Stop sticking your collective tails between your collective legs and state the facts as they are. The American buying audience is a few thousand strong - at best. Stop lying about it. Rework your projections and admit that you’re all working in a teeny-tiny grassroots industry. Then grow it for real, like every other company has to - through advertising, promotion and quality products. If fandom bitches that it's not good/fast/cheap/free enough, tell them to fork over money or stfu.