This link has been bookmarked by 3 people . It was first bookmarked on 30 Mar 2007, by eyal matsliah.
Saving this planet depends on finding a middle path that is neither unconsciously consumerist nor self-consciously anti-materialist. The idea for No Impact Man is not to be anorexic but to be abundant, not to be eco-efficient but “eco-effective,” in the words of the environmental scientists William McDonough and Michael Braungart.
In their book Cradle to Cradle, McDonough and Braungart discuss
great blog of a NYC family's experiment: The idea for No Impact Man is not to be anorexic but to be abundant, not to be eco-efficient but “eco-effective,”
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