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saved by2 people, first byeyal matsliah on 2007-03-30, last bylaura lo forti on 2008-04-20

  • February 19, 2007





    The No Impact Philosophy

  • Saving this planet depends on finding a middle path that is
    neither unconsciously consumerist nor self-consciously anti-materialist. The
    idea for No Impact Man is not to be
    anorexic but to be abundant, not to be eco-efficient but “eco-effective,” in
    the words of the environmental scientists William McDonough and Michael
    Braungart.



    In their book Cradle
    to Cradle    , McDonough and Braungart discuss

  • This is what I mean by “eco-effective.” The philosophy is
    based not only on restricting consumption but on changing what is consumed so that
    it actually helps or at least does not hinder the world.
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