Robert Sutor
"Microsoft has a great brand, but it also has a brand that carries a lot of baggage with it, baggage that its search service (or "decision engine," as it describes Bing) really doesn't need. One of the great failings of Microsoft's past search efforts is that Microsoft tried to tie them into the larger Microsoft experience which, it turned out, wasn't helpful. Microsoft's brand is tied up in the desktop. Search is all about the Web."
OB Microsoft Bing search Google
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