If you haven't read CIO.com's account of Microsoft's frantic attempts to keep Procter and Gamble from using Google Apps, read it now. As I reported last year, I've personally seen very large companies kicking off large pilots of Google Apps to wean themselves off Microsoft, but I've yet to see such a dramatic response from Microsoft.
Microsoft is blase about Google Apps in public, just as it used to be about open source, but incidents like P&G are making the software giant realize that it has a serious problem on its hands.
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