This link has been bookmarked by 6 people . It was first bookmarked on 25 Sep 2008, by Tara McGowan.
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25 Sep 08
Tara McGowanHewlett Packard Research Study finds that despite people's growing desire to have world of information at our fingertips and social networking pages that boast hundreds of "friends," our reality is very different
social networking study BBC village psychosocial identity weak ties
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Bernardo Huberman, a senior fellow at HP labs has called this a return to the "dawn of the age of intimacy" following in-depth research into the intersection of social behaviour and technology.
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Attention is now the key commodity in this information explosion," said Mr Huberman at a breakfast meeting with Silicon Valley journalists to talk about his findings.
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"But what is extremely valuable is people's attention," he said. "The fact is, there is so much stuff to attend to and our capacity to attend to that is limited."
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A report by compete.com found that only 20 domains account for 40% of the time people spend online with social networking sites such as MySpace and Facebook featuring prominently in that list.
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We noticed that there is an interplay between what people pay attention to and novelty. But novelty fades and the clicks on the Digg stories decay. We can predict the shape of that decay.
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"With Facebook many people boast of having 100, 200 friends but in reality only keep up or track a very few of them."
On this basis Mr Huberman concludes that we are returning to a time where we maintain close contact with a small number of people - enough people to fill a village.
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"This issue of exclusivity is going to be more and more predominant in a world in which anyone can have access to everything. I think that, to me, is the most interesting trend.
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13 Sep 08
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11 Sep 08
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10 Sep 08
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09 Sep 08
lifesizedReport on how we only really visit a few sites and friends. It describes HP's research on how people are using the web.
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