Study calculates outlay of pharmaceutical marketing - The Diigo Meta page

• 21 Mar 07
  

  Jonathan Macagba

  pharma_ad_industry stats

  • The bulk of   the $12.7 billion outlay went toward distributing free samples to doctors’   offices.
  • The resulting estimate of $12.7 billion is high not only in absolute   terms but in relative terms, Ma noted, as the pharmaceutical industry   ranks 34th among the 200 U.S. industries with the largest expenditures   devoted to advertising.

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