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nmsptyltd on 2011-07-14Viral marketing refers to strategies that encourage individuals to pass along a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Others call it “network marketing”. Viral marketers use methods like viral video campaigning, customer participation like polling services, internet search engines and blogs, mobile phone integration, direct marketing and outbound/inbound call center services. Viral marketers use viral marketing blogs, web marketing forums and marketing online services to increase popularity of viral marketing method used and as the main message.