This link has been bookmarked by 6 people . It was first bookmarked on 11 Mar 2008, by Nishant Mehta.
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17 May 10
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Almost everything Apple makes transcends gender, geography, age, and race. An Apple Store is a demographic melting pot, with computer games for kids and a Genius Bar for their parents and so much cool stuff to touch that it's a magnet for teens and twentysomethings.
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"One of the keys to Apple is that we build products that really turn us on," says Jobs.
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Too many companies spread themselves thin, making a profusion of products to defuse risk, so they get mired in the mediocre. Apple's approach is to put every resource it has behind just a few products and make them exceedingly well.
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"Apple's DNA has always been to try to democratize technology," says Jobs
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11 Mar 08
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Apple requires a special kind of workforce. The place is divided by product but also by function along what COO Tim Cook calls "very faint lines." Collaboration is key. So is a degree of perfectionism. Apple hires people who are never satisfied. A designer has to be a borderline fanatic to care about the curve of a screw on the underside of a MacBook Air or the apparent weightlessness of the tiny door that hides its connectors. You don't get a foot in the door here unless your eyes light up when you talk about your Mac.
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07 Mar 08
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04 Mar 08
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