Skip to main content

Diigo Home

Mobile Opportunity: The Cluetrain Manifesto revisited - The Diigo Meta page

mobileopportunity.blogspot.com/...train-manifesto-revisited.html - Cached - Annotated View

Phil Baumann's personal annotations on this page

philbaumann
Philbaumann bookmarked on 2008-11-19 Cluetrain Web Marketing

Boils out some of the acid-laced phrases of the original.

  • Forget about the Long Tail – the online world is all tail.
  • The real changes are just starting.
  • Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
  • Nothing is more pathetic than a CEO trying to pretend that he or she is hip.
  • OK, you're not really talking about humor at all. So why did you say to get a sense of humor?
  • Never love a company -- it can't love you back."
  • The conversations also happen in lunchrooms, hallways, and next to water coolers. They move a little faster on intranets, but the difference is not enormous.
  • Companies don't have IQs. Their managers do.
  • Believe me, every company takes 50 million customers more seriously than one Wall Street Journal reporter. But most of them haven't yet figured out how to talk to 50 million people online.
  • We are arrogant and we don't know it. We think we represent all customers when in fact we represent a slice of them. Companies would be stupid to take all our rhetoric at face value. But our influence is growing, it would also be stupid to ignore the potential we represent. We are noisy, we influence a lot of purchases, and we're increasing in number."
  • The Web is an accelerator more than a revolutionary.
  • 1. Engage, don't sell.
    2. Speak as individuals.
    3. Be yourself.
    4. Never lie.
    5. Don't be afraid of passion.
    6. Set your employees free.
    7. The Internet strengthens great brands – and destroys false ones.
    8. Forget about mass markets.
    9. Remember that the Internet is still evolving.
    10. Don't mistake the Web for the real world.

This link has been bookmarked by 4 people . It was first bookmarked on 08 Sep 2007, by Luiz Algarra.

  • 19 Nov 08
    philbaumann
    Phil Baumann

    Boils out some of the acid-laced phrases of the original.

    Cluetrain Web Marketing

    • Forget about the Long Tail – the online world is all tail.
    • The real changes are just starting.
    • 10 more annotations...
  • mvermut
    Marc Vermut

    Layman's review of the Cluetrain Manifesto

    Cluetrain Manifesto Marketing Customer Experience Customer Voice Customer

  • 19 Feb 08
    sjmvideo
    sjmvideo

    cluetrain conversations del.icio.us imported internet marketing strategy web2.0

  • 08 Sep 07
    lalgarra
    Luiz Algarra

    cluetrain

Top Tags