MIT World » : Implementing Sustainability Strategies - The Diigo Meta page

• 31 May 08
  

  Brian G. Dowling

  ABOUT THE PANEL DISCUSSION:
  Companies sometimes regard sustainability as “metaphoric low-hanging fruit,” says moderator Peter Senge, and reach for a few easy targets to achieve cosmetic improvements. His three panelists describe how their corporations are attempting to embrace sustainability as more than just another high-profile, low-impact initiative that “goes right into an overloaded bucket.”

  sustainability environment business management leadership

  • British Telecom is tackling three interdependent areas, says Kevin Moss: sustainable economic growth, climate change and creating a more inclusive society.
  • “We’re trying to find the sweet spot between social, economic and environmental areas that define sustainability, because at the end of the day if any one of those three legs of the stool aren’t available then the model itself falls down.” says Mark Buckley.
  • “Environment is not a special, short-term project, not a fad or flavor of the month,” says Balta. IBM pursues opportunities in and out of the company, including “making brown green:” reducing waste in its business and industrial processes around the world; designing intelligent networks to improve the efficiency of electrical utility operations; developing systems for mitigating traffic congestion in cities; launching a Big Green innovation business unit; and creating an Eco Patent Commons, enabling users the free and unrestricted use of IBM technologies that help solve environmental challenges.

  1 more annotation...

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.