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This link has been bookmarked by 2 people . It was first bookmarked on 03 Dec 2008, by Robert Sutor.

  • 09 Dec 08
    consiliera
    Gaby K. Slezák

    Findings

    virtualworlds research forrester

  • 03 Dec 08
    bobsutor
    Robert Sutor

    "The study which we are making available today to interested clients, prospects, and journalists is a strong first step in moving towards a unified set of standards and measurement by which clients can gauge the effectiveness of their activities in virtual worlds. We think many people will be interested in the study’s conclusions about opportunities for cross-channel tracking and building brand recognition through the distribution of virtual goods and the use of avatar customization."

    OB NP virtual worlds Forrester

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