There are two reasons to know more about this: one, many bloggers wonder how to make money blogging in ethical ways that pay decently, and, two, many companies do not start blogs because they don’t have the staff or the time.
It’s interesting that Google’s search engine has immediately recognized that our blog stands on its own – if you google Wild Apricot, you will see that it shows product site and blog separately, even though the blog lives within the same domain and site.
"A sponsored blog and a company blog aren’t the same. A sponsored blog is more likely to truly connect with people and help them, thus spreading goodwill about the brand. It’s not an either/or question: you can have both on different blogs!"
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