Bertrand Duperrin's personal annotations on this page
Bertrandduperrin bookmarked
on 2009-05-06
I think of Enterprise 2.0 adoption as a journey through a succession of benefits. I've illustrated them in what I call the "Social Software Value Matrix." The first step in the journey is pure operational improvement. You're not really changing the way you do business, just enhancing existing interactions within existing silos. Over time, the tools lead employees to interact in new ways, across silos. This creates cultural change as the company reinvents the way the different pieces of the business interact to create value. Finally, and most dramatically, companies can create new interactions with customers and channel partners. That's business model transformation, and it only happens when your business is ready for it.
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As the CEO of a marketing agency put it to me, "How can we collaborate with our customers when we can't collaborate with each other?"
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The best place for your employees to learn professional social media is inside the company.
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Once your employees get used to using social software inside the company, it's easy and natural for them to expand their interactions to include customers, channel partners, and even the general public.
This link has been bookmarked by 6 people . It was first bookmarked on 01 May 2009, by Thomas Vander Wal.
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Bertrand Duperrin
I think of Enterprise 2.0 adoption as a journey through a succession of benefits. I've illustrated them in what I call the "Social Software Value Matrix." The first step in the journey is pure operational improvement. You're not really changing the way you do business, just enhancing existing interactions within existing silos. Over time, the tools lead employees to interact in new ways, across silos. This creates cultural change as the company reinvents the way the different pieces of the business interact to create value. Finally, and most dramatically, companies can create new interactions with customers and channel partners. That's business model transformation, and it only happens when your business is ready for it.
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As the CEO of a marketing agency put it to me, "How can we collaborate with our customers when we can't collaborate with each other?"
-
The best place for your employees to learn professional social media is inside the company.
- 1 more annotations...
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Yvette Ferry"Internal collaboration...is all about working across silos and accelerating decision-making. ... You want your Product people to have conversations directly with the people who use their products. You want your Support people to talk directly to the peop
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Thomas Vander WalMichael Idinopulos provides an overview of focussing on adoption inside the corporate firewall for social software (collaboration) tools.
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