10 Must-Haves for Your Social Media Policy - The Diigo Meta page

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• 22 Mar 12
  

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  "Whether you’re writing your social media policy from the get-go, or letting it develop organically in reaction to situations as they arise, here are 10 things you should definitely consider. These 10 tips will help you steer clear of pitfalls and allow you to focus on what’s important: engaging the customer."

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  10 Must-Haves for Your Social Media Policy

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• 29 Sep 11
  

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  " I wrote that your organization should have a social media policy, and one of the things I heard among all the great comments was: “Okay, but what should it say?”"

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• 26 Sep 11
  

  policy socialmedia socialnetworking policies

  • two approaches to social media policy making.
  • Some organizations handle social media in an evolutionary way
  • Other organizations, meanwhile, feel more comfortable establishing a clear policy from the outset. IBM, for example, has published their social media guidelines publicly for anyone to read. It’s a great policy, though rather long.
  • here are 10 things you should definitely consider. These 10 tips will help you steer clear of pitfalls and allow you to focus on what’s important: engaging the customer.
  • 1. Introduce the purpose of social media
  • the policy should focus on the things that employees can rather than what they can’t do.
  • it’s all about leveraging the positive. And that needs to be evident in the policy.
  • 2. Be responsible for what you write
  • 3. Be authentic
  • 4. Consider your audience
  • 5. Exercise good judgment
  • 6. Understand the concept of community
  • 7. Respect copyrights and fair use
  • 8. Remember to protect confidential & proprietary info
  • 9. Bring value
  • Still confused about the different ways you can provide value using social media? Check out the video from Barry Judge, the Chief Marketing Officer at Best Buy, embedded below.
  • 10. Productivity matters

  • Sample social media policy

     

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    The Headset Bros. were kind enough to let us republish their social media policy. It’s short, but that’s by design, because CEO Joe Homs told me, “we want people to read it.”

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  Matthew Gray

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  10 Must-Haves for Your Social Media Policy

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  Have you read 10 must have's for your social media policy? http://ht.ly/3PTRW #mrktchat

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  RT @kylepace: 10 Must Haves For Your Social Media Policy http://on.mash.to/bnBvX2

• 15 Dec 10
  

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  Tracey Gentle

  Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com.
  
  A few weeks ago, I wrote that your organization should have a social media po

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  RT @kylepace: 10 Must Haves For Your Social Media Policy http://on.mash.to/bnBvX2
  – Steven W. Anderson (web20classroom) http://twitter.com/web20classroom/status/29181922808

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• 28 Oct 10
  

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• 23 Oct 10
  

  Dodie Ainslie

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• 18 Oct 10
  

  David McGavock

  A few weeks ago, I wrote that your organization should have a social media policy, and one of the things I heard among all the great comments was: “Okay, but what should it say?”
  
  There are generally two approaches to social media policy making. Some organizations handle social media in an evolutionary way. Chad Houghton, the director of e-media and business development at the Society for Human Resource Management, told me that he thinks, “it might be beneficial not to create some arbitrary rules without first seeing where the opportunities and risks really are.”
  
  Other organizations, meanwhile, feel more comfortable establishing a clear policy from the outset. IBM, for example, has published their social media guidelines publicly for anyone to read. It’s a great policy, though rather long.
  
  Whether you’re writing your social media policy from the get-go, or letting it develop organically in reaction to situations as they arise, here are 10 things you should definitely consider. These 10 tips will help you steer clear of pitfalls and allow you to focus on what’s important: engaging the customer.

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