This link has been bookmarked by 7 people . It was first bookmarked on 25 May 2009, by someone privately.
-
04 Jun 09
-
31 May 09
-
27 May 09
-
26 May 09
Brad Davis SealAlthough there are a few risks of building a campaign that directs users to a social media site versus your own property, the benefits are likely to far outweigh them if you can successfully get people engaged. Not to mention – what’s the last memorable corporate website you visited? Vitamin Water’s site – though impressive graphically and informative if you’re looking for details about their sports drinks – has absolutely no compelling reason to come back to it.
-
25 May 09
-
-
You’re probably already noticing it – business cards containing Twitter (
) usernames as opposed to domain names, bands promoting their MySpace (
) profile instead of their own website, and even ad campaigns directing people to participate in a social media rather than visit a branded website. The latter is exactly what Vitamin Water is doing through a multi-channel campaign featuring NBA superstars LeBron James and Kobe Bryant. -
Vitamin Water’s approach makes sense, and turns what would otherwise be a difficult-to-measure branded advertisement into an interactive one with tangible results
-
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.