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John EckmanCase study about VitaminWater and their use of facebook rather than a corporate site
website facebook socialmedia assembledweb vitaminwater espn campagin for:optaros
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Nabor GarridoThere was a time when having a dotcom was absolutely key to your brand, and once you had one, it was the URL you pointed everyone to in all of your marketing. But with the emergence of the social web, and opportunities to engage with fans elsewhere, is th
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F AndersonYou’re probably already noticing business cards containing Twitter (Twitter reviews) usernames as opposed to domain names, bands promoting their MySpace (MySpace reviews) profile instead of their own website, and even ad campaigns directing people to part
trends socialmedia facebook twitter business marketing social social-media
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Although there are a few risks of building a campaign that directs users to a social media site versus your own property, the benefits are likely to far outweigh them if you can successfully get people engaged. Not to mention – what’s the last memorable corporate website you visited? Vitamin Water’s site – though impressive graphically and informative if you’re looking for details about their sports drinks – has absolutely no compelling reason to come back to it.
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25 May 09
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M HammarstrandYou’re probably already noticing it – business cards containing Twitter (Twitter reviews) usernames as opposed to domain names, bands promoting their MySpace (MySpace reviews) profile instead of their own website, and even ad campaigns directing people to
business socialmedia marketing Webdesign social media facebook corporate examples
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You’re probably already noticing it – business cards containing Twitter (
) usernames as opposed to domain names, bands promoting their MySpace (
) profile instead of their own website, and even ad campaigns directing people to participate in a social media rather than visit a branded website. The latter is exactly what Vitamin Water is doing through a multi-channel campaign featuring NBA superstars LeBron James and Kobe Bryant. -
Vitamin Water’s approach makes sense, and turns what would otherwise be a difficult-to-measure branded advertisement into an interactive one with tangible results
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