Presenting: 10 of the Smartest Big Brands in Social Media - The Diigo Meta page

• 04 Feb 12
  

  Steve G
• 25 Jan 12
  

  Gregory Wood

  socialmedia branding Marketing M2

• 11 Nov 11
  

  Sarah Burke

  social media customer support success M11 Q3

• 24 Oct 11
  

  Graidi Ainsworth

  socialmedia success branding Blendtec Burger King Starbucks IBM Zappos Ford Dell

• 28 Sep 11
  

  Pedro Arellano

  internet marketing social media viral campaign

• 08 Sep 11
  

  Kath Schultheis

  social media brands corporations

• 15 May 11
  

  Ryan Charleston

  articles social media

• 14 May 11
  

  yunju chen

  com 602 social media

• 11 Apr 11
  

  jaimechavez

  socialmedia marketing social brands branding

• 05 Apr 11
  

  Ian Farrugia

  Branding in Social Media

  socialmedia Marketing brands branding facebook social media

• 24 Feb 11
  

  Maria Laura Barreiro

  Social media examples

  socialmedia TO READ

• 24 Jan 11
  

  Heather Coleman

  social media best practices

• 24 Dec 10
  

  ashwinmalshe

  dell socialmedia socialnetworking casestudy social media twitter facebook mashable

• 05 Nov 10
  

  Rex Turgano

  brands business corporate facebook networking twitter web2.0 socialnetworking marketing

• 04 Oct 10
  

  Darren Sharp

  socialmedia marketing brands twitter facebook

• 12 Sep 10
  

  masterchief1191
  • Tom Dickson the CEO of Blendtec, attempts to blend objects in their blender. This simple idea led to a “five-fold increase in sales”.
  • Social media marketing doesn’t always need to cost a lot of money. Creating funny, original video and leveraging an already large user base can be used to increase sales.
  • Successful and viral campaigns don’t just test out social media, they jump in it. Pushing the envelope can create the buzz that makes your campaign memorable.
  • Thinking of ways to build your company are great, but directly asking your consumers what they want, is better. Acting on that information and doing it publicly is key to the success of this campaign.
  • Social media is a culture of transparency and honesty that must be embraced, leading by example is one of the best ways to introduce it to a company. Few things are better than a CEO that blogs or uses twitter.
  • Having a CEO that blogs is great, but increase the number of blogs and you increase the number of connections. Leveraging your employees to write about what they love conveys the corporate dedication to the industry.
  • Take a CEO that twitters, add in a great personality and you have a recipe for social success. Ingraining social media into the culture of a corporation means that every consumer interaction is personal.
  • Being active on Twitter is great but tracking and seeing who’s mentioning you, is the next step. Social media allows for the possibility of great customer service, and with it, better brand loyalty.
  • Social media can be used to inform consumers in real-time of how a corporation is reacting to events that affect the customer. Transparency in the process and access to constant information can help stop a negative story from going viral.
  • Social media doesn’t have to exist wholly online. Blending offline marketing with online efforts can build a community around a brand.
  • Social media isn’t all about ROI, but it is possible. Creating cross-platform strategies can lead to the most success, especially when your demographic is already Internet and technologically savvy.

  9 more annotations...

• 03 Sep 10
  

  claireburdett

  socialmedia brands

• 29 Aug 10
  

  mikestevenson

  socialmedia

• 08 Aug 10
  

  Andrew Braithwaite

  socialmedia example casestudy

• 

  themediapod

  socialmedia web2.0 facebook twitter

• 10 Jul 10
  

  Lils N

  Huy to read
  

  somo marketing big brands models huy to read

• 21 Jun 10
  

  benoit hyronde

  Applications_Facebook

• 18 Apr 10
  

  Mansi Trivedi

  socialmedia delicious

• 01 Apr 10
  

  Brigitte Alice Radl

  u.a. dell, burger king, starbucks, sun microsystems (CEO Blog), IBM with lots of Blogs, Zappos on Twitter, Comcast on Twitter, Ford & Social media PR,

  dell social media marketing Best Practice

  • Embracing social media is a huge undertaking, and involves a large investment. Dell didn’t shy away from these obstacles, instead they’ve gone above and beyond, truly

    cultivating a cross-platform community. They’ve created multiple Twitter handles, a network of blogs, and are very active on Facebook.

    Dell is also one of the few companies to publicly state that they created a return on investment from Twitter. Apparently, Dell’s social media efforts help create “$1 million in revenue“.

    

    Lesson: Social media isn’t all about ROI, but it is possible. Creating cross-platform strategies can lead to the most success, especially when your demographic is already Internet and technologically savvy.
• 18 Mar 10
  

  Patricia Bergeron

  yul-lab socialmedia marketing social brands branding facebook twitter

• 21 Feb 10
  

  fabrizio martire

  socialmedia social branding brands marketing facebook media twitter

• 07 Feb 10
  

  Susan Bullard

  socialmedia unlworkshop

• 30 Jan 10
  

  Andy Mann

  Great lessons about using twitter. Tips like, "Being active on Twitter is great but tracking and seeing who's mentioning you , is the next step."

  marketing twitter socialmedia nmdl

• 25 Jan 10
  

  Anna Campbell

  socialmedia

• 22 Jan 10
  

  Ellis Reid

  great list of ten smart uses of social media

  lists casestudies

• 15 Jan 10
  

  Philip Clark

  social community

• 07 Dec 09
  

  kazkiely

  socialmedia mashable

• 04 Dec 09
  

  Ewan McIntosh

  business marketing media twitter facebook blogging new_tech_in_practice

• 27 Nov 09
  

  Jaime Hartman

  branding casestudies

• 24 Nov 09
  

  Diane Court

  socialmedia marketing social brands branding media twitter facebook casestudies B2B B2C

• 19 Nov 09
  

  John Anthony Hartman

  socialmedia marketing social branding twitter media facebook brands #wm403

• 11 Nov 09
  

  barbara nelles

  SMM

• 16 Oct 09
  

  Gabriela Avram

  enterprise2.0 twitter DMD

• 22 Sep 09
  

  Oscar Berg

  SocialMedia

• 25 Aug 09
  

  Kelly Thul

  business web2.0 social bigbrands

• 16 Aug 09
  

  Panos Kontopoulos

  socialmedia casestudy

• 15 Aug 09
  

  ambernaslund

  socialmedia casestudies

• 28 Jul 09
  

  maggie fox

  Ford named as Top 10 in social PR

  Ford mashable top10

• 22 Jul 09
  

  Donna Papacosta

  socialmedia marketing brands success

• 21 Jul 09
  

  nando pereira

  socialmedia marketing corporate

• 06 Jul 09
  

  Loughlin O'Nolan

  social_networks twitter online_marketing web marketing social-web brands media

• 25 Jun 09
  

  Joseph Ruiz

  socialmedia branding twitter facebook media marketing

• 

  Jennifer Culp

  business social marketing delicious

• 19 Jun 09
  

  David Thomas

  socialmedia enterprise bestpractices

• 03 Jun 09
  

  Shawn Duggan

  socialmedia marketing social brands twitter branding media facebook

• 27 May 09
  

  Jordan McFarlen

  marketing brands twitter web2.0 socialmedia media business bus205 communication

• 

  Paul Ryan

  As we battle a global recession, corporations are looking for new ways to sell their products and engage their consumers. Many have turned to the Internet, with Social Media in particular, to market their goods. Let’s take a look at 10 companies that have

  socialmedia twitter branding media marketing

• 21 May 09
  

  antxon benito

  socialmedia branding2.0

• 08 May 09
  

  Sander Datema

  business internet marketing social

• 30 Apr 09
  

  Ryan Ozawa

  Let’s take a look at 10 companies that have done a phenomenal job of taking advantage of social media platforms.

  techspotting socialmedia socialweb brands branding blendtec zappos comcast dell ford mashable nopost deliciousimport

• 28 Apr 09
  

  Michelle Batten

  analysis and discussion on the smartest big brands braving the social mediasphere

  2009Articles brandwatching SocialMediaTrends

• 27 Apr 09
  

  branding social media

• 26 Apr 09
  

  Steven Moore
• 23 Apr 09
  

  jjkraal

  marketing casestudy socialnetworks branding advertising list mashable

• 19 Apr 09
  

  Jake Hird

  brands business marketing media socialmedia

• 17 Apr 09
  

  Helen Trim

  reputation risk casestudies

• 16 Apr 09
  

  Christoph Schmaltz

  socialmedia casestudies brands marketing

• 15 Apr 09
  

  Ryan Ouyoumjian

  Let’s take a look at 10 companies that have done a phenomenal job of taking advantage of social media platforms.

  social_media

• 14 Apr 09
  

  Wayne Sutton

  social media brands

• 

  Kasper Kofod

  socialmedia social media web2.0 business

• 10 Apr 09
  

  gibbs12
• 09 Apr 09
  

  todd krieger

  10 Brands and how they bring the social

  Marketing social media socialmedia branding mashable web2.0 viral video best practice twitter word of mouth social network

• 

  smile watch

  Die wichtigsten Beispiele und Erfolgsstories:
  ... corporations are looking for new ways to sell their products and engage their consumers. Many have turned to the Internet, with Social Media in particular, to market their goods. Let’s take a look at 10 companies that have done a phenomenal job of taking advantage of social media platforms.

  marketing viral advertising web2.0

• 

  javier godoy

  casos-sm

• 30 Mar 09
  

  Daniel Joerg

  socialmediamarketing bestpractice

• 29 Mar 09
  

  Penny Wheeler

  branding social_networking

• 17 Mar 09
  

  Shawn McGowan

  socialmedia reference

• 

  petter w

  Let’s take a look at 10 companies that have done a phenomenal job of taking advantage of social media platforms.

  socialmedia marketing branding news case

• 

  Hans Kullin

  brands socialmedia case

• 16 Mar 09
  

  flo kane

  artikel corporate communication social media marketing unternehmenskommunikation business blog web2.0 zweinull brand branding internnet top10 uebersicht bestpractice

• 10 Mar 09
  

  Bri Brewer
• 08 Mar 09
  

  markdnger

  social_media_ socialmedia marketing social brands twitter media

• 05 Mar 09
  

  katie moffat

  excellent article by Mashable

  mashable brands

• 03 Mar 09
  

  dima

  Examples of using social media in big-brand marketing

  socialmedia social media Marketing

• 02 Mar 09
  

  Presenting: 10 of the Smartest Big Brands in Social Media

  web2.0 social mashable branding marketing

• 

  Tugce Esener

  casestudy socialmedia

• 26 Feb 09
  

  Ella 02

  socialnetwork marketing socialmedia

• 25 Feb 09
  

  Bill Sanders

  SocialMedia web2.0 branding

• 

  Nightowl Nightowl

  business marketing twitter socialmedia

• 22 Feb 09
  

  Bill H

  social networking ea web2.0

  • Blendtec Blends it on YouTube
  • Burger King and the Sacrifice Facebook Application
  • Starbucks Asks for Your Advice
  • Sun Microsystems and the CEO Blog
  • IBM With Lots of Blogs
  • Zappos on Twitter
  • Comcast on Twitter too
  • Graco Uses Pictures on Flickr
  • Dell Doing it Everywhere

  7 more annotations...

• 21 Feb 09
  

  Mitali Pattnaik

  social media marketing twitter facebook brands

• 20 Feb 09
  

  Charlene Li

  strategy casestudy examples

• 15 Feb 09
  

  Dennis Demori

  socialmedia casestudies

• 14 Feb 09
  
• 13 Feb 09
  

  Edge Communications, Inc.

  sometrics

• 12 Feb 09
  

  Steve Sponder

  casestudies employerbrand socialmedia

• 

  the hilker

  social twitter marketing socialmedia facebook branding brands

• 

  kalyan sagar

  marketing smm totwitter

• 

  whatevernevermind Barrish

  social media marketing lists youtube facebook web blog twitter branding

• 11 Feb 09
  

  nieola

  facebook marketing socialmedia twitter social media branding brands casestudies case

• 10 Feb 09
  

  Amanda Morgan

  As we battle a global recession, corporations are looking for new ways to sell their products and engage their consumers. Many have turned to the Internet, with Social Media in particular, to market their goods. Let's take a look at 10 companies that have done a phenomenal job of taking advantage of social media platforms.

  social media marketing branding innovation 2.0

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  air13712

  marketing business facebook socialmedia branding

• 

  socialmedia b2b marketing

• 

  Shunt 82

  As we battle a global recession, corporations are looking for new ways to sell their products and engage their consumers. Many have turned to the Internet, with Social Media in particular, to market their goods. Let’s take a look at 10 companies that have

  marketing online social_media media brands

• 

  niemand nergens

  to_read web2.0 social_media branding corporate marketing

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