35+ Examples of Corporate Social Media in Action - The Diigo Meta page

• 27 Feb 12
  

  Julie Griffin

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  • This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers. Some will fade away over the next 6-12 months while others will continue to grow and evolve.
• 23 Nov 11
  

  James Ronay

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• 22 Oct 11
  

  Marc Garriga

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• 28 Sep 11
  

  Julen Iturbe-Ormaetxe

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• 23 Sep 11
  

  Christophe Lauer

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• 12 Sep 11
  

  Travis Buck

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• 08 Sep 11
  

  Kath Schultheis

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• 02 Sep 11
  

  Vickie Shields

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• 29 Aug 11
  

  Chris Smith

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• 25 Jul 11
  

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• 12 Jul 11
  

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• 19 May 11
  

  Chantal Gendron

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  Auteur: Aaron Uhrmaxher

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• 13 Feb 11
  

  Gene Shwalb

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  • list of more than 35 companies who are experimenting with social media in a host of different ways.
• 29 Jan 11
  

  Alexis Bushay

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• 20 Jan 11
  

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• 19 Dec 10
  

  Erin Lambert

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• 17 Dec 10
  

  Andrew Churches
• 13 Dec 10
  

  james steiner

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• 12 Dec 10
  

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• 02 Dec 10
  

  Michael Carpentier

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• 13 Sep 10
  

  Cecilia Timoteo

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• 12 Sep 10
  

  masterchief1191
  • Look at your company, identify its strengths, what types of conversations energize employees and determine how you can best grow/shape/build/join your own community.
• 16 Aug 10
  

  Milos Vujnovic

  35 Fallstudien über den Einsatz von Social Media in Unternehmen.

  case study enterprise 2.0 social media social network

  • We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways.

    This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers. Some will fade away over the next 6-12 months while others will continue to grow and evolve.

    There are no rules to what form your engagement has to take. Look at your company, identify its strengths, what types of conversations energize employees and determine how you can best grow/shape/build/join your own community.

    If you have other examples of corporate social media engagement, please share them in the comments.
• 09 Aug 10
  

  Social Media Unternehmenskommunikation best practice

• 08 Jul 10
  

  AGP & Associates

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  Rachel Esterline

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• 25 Jun 10
  

  andrai whitted
• 04 Jun 10
  

  Maurcio Hernandez

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• 09 May 10
  

  juaniraola

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• 04 May 10
  

  Greg Gunner

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• 19 Apr 10
  

  Donna Papacosta

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  mkilic_
• 01 Apr 10
  

  Brigitte Alice Radl

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• 26 Mar 10
  

  Shemp65

  social

• 22 Mar 10
  

  Gemma Went

  casestudies

• 17 Mar 10
  

  Peter Himler

  mashable social media

• 10 Mar 10
  

  Tracy Tuten

  Examples of brands using social media
  Mashable

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  • Blendtec is famous for its bevy of inexpensive “Will It Blend” videos posted on YouTube and shared by millions.

    Adobe maintains a list of interesting company related websites and conversations on the social bookmarking site Delicious.

    Best Western sponsors a blog,“On the Go with Amy,” where the author travels the country writing about her experiences.

    Cadence recently relaunched its website that now prominently promotes the company’s community.

    Cisco hosts 12 blogs addressing a variety of audiences for their global business.

    Coca-Cola Conversations is a blog written by company historian Phil Mooney that focuses on Coke collectibles.

  • Dell leverages a variety of social media platforms for customer engagement, including an island in the virtual world of Second Life.

    Ford publishes news releases with lots of multimedia content and employs a social media news release format to display them in their newsroom.

    Fujifilm recently launched a social network to build a community of photo enthusiasts around its newest camera.

    GM uses blogs to communicate directly with its customers around topics ranging from design to green tech.

    H&R Block created a Facebook fan site to aggregate its social media activities, engage customers and offer tax advice/resources.

    HP used Twitter to power a scavenger hunt at a recent conference.

    HSBC built the HSBC Business Network to connect entrepreneurs using blogs, videos and forums.

    IBM was the first large enterprise to embrace employee blogging and now boasts thousands of blogs related to every facet of its business.

    Intel has also developed many social media touch points with its software communities, which includes blogs, Twitter and virtual worlds.

    Intuit sponsors the Tax Almanac wiki, where anyone can find and contribute to this resource for tax information.

    

    Jeep connects with customers via a community page with links to photos on Flickr, the company’s MySpace and Facebook pages and a list enthusiast groups.

    JetBlue employs social media as part of its training for JetBlue University, as this video explains.

    Johnson & Johnson uses this blog to show another side of the company, with frequent video posts and interviews.

    Lenovo launched “Voices of the Olympics Games” to aggregate posts from the athletes competing in Beijing.

    Marriott CEO Bill Marriott posts regular updates and stories from his travels to Marriott properties around the world to fuel the content for this entertaining blog.

    McDonalds maintains a blog to highlight the company’s corporate social responsibility efforts.

    National Geographic uses Google’s new virtual world, Lively, to bring people together around its new show, LA Hard Hats.

    New York Times is beta testing a Firefox add-on that allows users to share and comment on stories through a decentralized social network.

  • Nike started a social community on Loopd to connect athletes interested in surfing, BMX bike racing and similar activities with the brand.

    SAP sponsored a global survey of social media professionals to learn more about social media worldwide.

    Sears partnered with MTV to create a social network around Back to School shopping.

    Southwest Airlines employees share their stories and communicate directly with customers through the “Nuts About Southwest” blog.

    Sun CEO Jonathan Schwartz’s blog is the example most often cited for what the CEO blog can be.

    Starbucks started MyStarbucksIdea so that customers can submit ideas for the company which are then voted on by other users, the best of which will be implemented by the company.

    Toyota started its own virtual world to promote its products in Japan (site is in Japanese).

    Visa launched The Visa Business Network application on Facebook to connect small business users and to help them promote their businesses to a larger community.

  • Wells-Fargo blogs target two audiences; one examines the company’s history and the other is for students interested in getting their finances in order.

    WWE has a Facebook application, among other social networking tools and widgets, to bring fans closer to the action.

    Xerox blogs address several of the company’s core B2B constituencies.

    Zappos uses Twitter for employees to communicate with Zappos customers about their shared love of footwear.

    [Disclosure: Aaron Uhrmacher works with several Fortune 1000 companies, some of which are included in this list.]

    Aaron Uhrmacher is a social media consultant at Text 100 Public Relations. In addition to his posts for Mashable, he blogs at: www.disruptology.com.

  2 more annotations...

• 03 Mar 10
  

  Jeremy Wagstaff

  we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways.

  socialmedia marketing casestudy

• 05 Feb 10
  

  javier Quintero

  VER PARA PILAS TOO

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• 23 Jan 10
  

  Ellis Reid

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• 22 Jan 10
  

  Dave Webb

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• 15 Jan 10
  

  Jetmira AT

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• 14 Dec 09
  

  Charles Everett

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• 09 Dec 09
  

  Yana Kiselyova

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• 01 Dec 09
  

  Juan Francisco Valero

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• 30 Nov 09
  
• 20 Nov 09
  

  dan franc

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• 19 Nov 09
  

  John Anthony Hartman

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  Martin Sullivan

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• 06 Nov 09
  

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• 04 Nov 09
  

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• 02 Nov 09
  

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• 27 Oct 09
  

  Alison Ruth

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  Yi Wang

  "35+ Examples of Corporate Social Media in Action"

  35 sns Examples of Corporate Social Media in Action

• 13 Oct 09
  

  Abhishek Cherian George
• 03 Oct 09
  

  Emeric Ernoult

  Liste de réseaux sociaux de marques et d'entreprises selon Mashable

  etudes de cas mashable social media socialmedia

• 01 Oct 09
  

  Ignacio García

  web2.0 marketing

• 28 Sep 09
  

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• 22 Sep 09
  

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• 21 Sep 09
  

  Tanya McG

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• 31 Aug 09
  

  alberto rota

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• 25 Aug 09
  

  Jake Hird
• 31 Jul 09
  

  Catriona Bache

  social media IMPORT

• 23 Jul 09
  

  Billy Fischer

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• 21 Jul 09
  

  heather snow

  corporate social media examples

• 17 Jul 09
  

  Yusuf Bora Ibili

  socialmedia list brands casestudy

• 16 Jul 09
  

  Leonardo Oliveira

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• 30 Jun 09
  

  Nacho Montoya

  socialmedia socialnetworking business

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  James Barley

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• 19 Jun 09
  

  David Thomas

  socialmedia enterprise bestpractices

• 17 Jun 09
  

  Lorena Di Stasi

  case delicious

• 15 Jun 09
  

  Heidi Allen

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• 04 Jun 09
  

  Ferenc Pécsi

  social_media example usage delicious

• 28 May 09
  

  Iain Napier

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• 27 May 09
  

  Nicola Bruno

  Mashable.com. Buono per TBTV

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• 26 May 09
  

  luislucido

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  vincent Druguet

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• 25 May 09
  

  Bruce Huddleson

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  Josh Swihart

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  Stylianos Mystakidis

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  Craig DeLarge

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• 24 May 09
  

  nando pereira

  web2.0 social community marketing

• 23 May 09
  

  Leonardo Pallotta

  Exemplos de social media nas empresas

  socialmedia tools

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  Wayne Sutton
• 22 May 09
  

  Vladimir Hrouda

  We've assembled this list of over 35 companies who are experimenting with social media in a host of different ways.

  social media corporate business company blog lists web 2.0

• 21 May 09
  

  Dennis Demori

  socialmedia casestudies

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  Kevin Behringer

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  gsiemens

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  Kitty Wooley

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  Pascal Polleunus

  Social Media Marketing Business Corporate

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  Armando Alves

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• 06 May 09
  

  Mike O'Connor

  Excellent list of working case study examples of social media for brands...but what is the ROI? Are they seeing a return on this stuff or just dabbling in social media?

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• 05 May 09
  

  Aden Davies

  socialmedia marketing Diigo

• 04 May 09
  

  Alex Wunschel

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• 30 Apr 09
  

  Rich Occhionero

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• 28 Apr 09
  

  Adriana Lukas

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• 27 Apr 09
  

  Darren Hood

  IST755 socialmedia mydiigo

• 18 Apr 09
  

  Scott Beamer

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