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justblogit
Justblogit bookmarked on 2008-03-11 Branding Differentiation Herman Innovation Management Marketing Strategy

  • Marketing Reinvented - Electrifying Is The New Satisfying!


    This is how we, marketers, usually think: "Find out what they want, give it
    to them nicely wrapped and with a big shiny smile, and let the surveys show that
    they are satisfied." Good old Satisfying Marketing, right? Well, not any more.

    Consistent data from all over the globe indicates that even the most
    satisfied customers tend to keep an open mind towards other offers. We live in
    the "post customer loyalty era" and guess what? Customers simply do not want to
    be loyal any more. Forsaking all other options - is no longer an option. So yes,
    it is important to keep them satisfied (otherwise they will be gone in a split
    second) but do not expect them to be loyal.
    So, what do you do? Get an
    alternative thinking cap. Electrifying Marketing is the new marketing philosophy
    I want to offer you. Its roots stem from the realization that marketing today is
    no longer about satisfying unsatisfied needs. More often than not, it is about
    re-satisfying already satisfied needs - with better, more exciting solutions.
    The major idea is that you are not here to "please" anyone, but rather to tap on
    your target consumers' needs in a new and surprising way which is geared to
    eventually become their future desires, while gaining a competitive advantage as
    a result.
    The next question you will probably ask is: how? Following you will
    find an outline of the ten central principles of Electrifying Marketing, that
    constitute different ways to implement this new marketing approach.

This link has been bookmarked by 1 people . It was first bookmarked on 11 Mar 2008, by i Spied.

  • 11 Mar 08
    justblogit
    i Spied

    Branding Differentiation Herman Innovation Management Marketing Strategy

    • Marketing Reinvented - Electrifying Is The New Satisfying!


      This is how we, marketers, usually think: "Find out what they want, give it
      to them nicely wrapped and with a big shiny smile, and let the surveys show that
      they are satisfied." Good old Satisfying Marketing, right? Well, not any more.

      Consistent data from all over the globe indicates that even the most
      satisfied customers tend to keep an open mind towards other offers. We live in
      the "post customer loyalty era" and guess what? Customers simply do not want to
      be loyal any more. Forsaking all other options - is no longer an option. So yes,
      it is important to keep them satisfied (otherwise they will be gone in a split
      second) but do not expect them to be loyal.
      So, what do you do? Get an
      alternative thinking cap. Electrifying Marketing is the new marketing philosophy
      I want to offer you. Its roots stem from the realization that marketing today is
      no longer about satisfying unsatisfied needs. More often than not, it is about
      re-satisfying already satisfied needs - with better, more exciting solutions.
      The major idea is that you are not here to "please" anyone, but rather to tap on
      your target consumers' needs in a new and surprising way which is geared to
      eventually become their future desires, while gaining a competitive advantage as
      a result.
      The next question you will probably ask is: how? Following you will
      find an outline of the ten central principles of Electrifying Marketing, that
      constitute different ways to implement this new marketing approach.

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