This link has been bookmarked by 12 people . It was first bookmarked on 07 Jun 2006, by Erik Stattin.
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As I've mentioned in the original article, for Long Tail effects to work, you need both a head of relatively few hits and a tail of many niches, so that recommendations and other filters can lead consumers from one to the other. A tail without a head is too noisy and apparently random to get consumer traction; people need to start with the familiar and then move, via trusted recommendations, to the unfamiliar. Likewise a head without a tail is too limited in choice; the odds of finding a niche you want are too low to bother exploring much beyond what you already know.
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19 Jun 05
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15 Jun 05
April DunfordI have been waiting for this one - "The Long Tail is not a get-out-of-jail-free card for poor-selling product. Or weak sectors. Or bad ideas."
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14 Jun 05
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23 Dec 96
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