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Nicolas BElectric Vehicles. Clean, Cheap and Abundant - Electric Gasoline... "
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David WarlickThe Long Tail is about how our economy and culture is shifting from mass markets to million of niches. The term refers to the yellow part of the sales chart at left, which shows a standard demand curve that could apply to any industry, from entertainment
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Sander van Zoesta public diary on the way to a book
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All media is getting Long Tailed at breathtaking speed these days.
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11 Feb 05
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The Long Tail is the yellow part of the sales chart at left, which shows a standard demand curve that could apply to any industry, from entertainment to services. The vertical axis is sales, the horizontal is products. The red part of the curve is the "hits", which have dominated our commercial decisions to date. The yellow part is the non-hits, or niches, which I argue in the article will prove equally important in the future now that technology has provided efficient ways to give consumers access to them.
The two big points of the Long Tail theory are these: 1) The yellow part potentially extends forever to the right; 2) The area under that line--the market it represents--may become as big as the hits at the left.
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09 Feb 05
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