This link has been bookmarked by 50 people . It was first bookmarked on 31 Jul 2006, by jasonbentley.
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Lyonel KaufmannLes campagnes des présidentielles américaines au travers de la télévision et des spots tv. Vous pouvez visualiser ces spots. Tout simplement remarquable…
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Tomas Mrkvickapolitics,history,video,advertising,commercials,USA,archive
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Nate KoganCampaign commercials from 1952-present
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Library Staffpresidential campaign commercials; American Museum of the Moving Image
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Holger SchulzeNützlich, lehrreich und unterhaltsam.<BR>
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"The idea that you can merchandise candidates for high office like breakfast cereal is the ultimate indignity to the democratic process." -Democratic candidate Adlai Stevenson, 1956
"Television is no gimmick, and nobody will ever be elected to major office again without presenting themselves well on it."
-Television producer and Nixon campaign consultant Roger Ailes, 1968
When television emerged as a mass medium in the early 1950s, TV advertising became an essential campaign tool. In 1948, there were TV sets in just 400,000 American homes. Over the next four years, the number rose to nineteen million. In 1952, Madison Avenue advertising executive Rosser Reeves proposed the first political advertising strategy for television. He convinced Dwight Eisenhower that spot ads-twenty-second commercials played during such popular TV programs as I Love Lucy-would reach more voters than any other form of advertising. This innovation had a permanent effect on the way presidential campaigns are run.
Television commercials use the techniques of filmmaking-including script, visuals, editing, and performance-to distill a candidate's major campaign themes into a few powerful images. These ads elicit emotional reactions, inspiring support for a candidate or raising doubts about his opponent. While the commercials use state-of-the-art techniques that reflect the trends and fashions of the times in which they were made, the fundamental strategies and messages have tended to remain the same over the years, so that familiar types of commercials have emerged.
In 2004, the major parties will spend hundreds of millions of dollars on TV commercials. As the now-ubiquitous Internet continues to grow, it has become equally crucial for candidates to use the Web effectively. The Desktop Candidate, an area of this site, focuses on the rapidly developing varieties of Web-based advertising. Ads on TV and the Internet have become the dominant form of communicat
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D CIt seems that every presidential election year, we hear (from both sides) that campaigns are getting uglier and meaner. Today's site
proves that to be incorrect. They've always been a good opportunity for mudslinging. The Living Room Candidate has presid -
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Adam GreenPresidential campaign commercials, 1952-2004
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Brent FioreTelevision ads for Presidential canidates, 1952-2004. Also has web-only ads, 527 (PAC) ads, and canidate websites.
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Triple Entendreall the presidential TV ads, ever.
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When television emerged as a mass medium in the early 1950s, TV advertising became an essential campaign tool. In 1948, there were TV sets in just 400,000 American homes. Over the next four years, the number rose to nineteen million. In 1952, Madison Avenue advertising executive Rosser Reeves proposed the first political advertising strategy for television. He convinced Dwight Eisenhower that spot ads-twenty-second commercials played during such popular TV programs as I Love Lucy-would reach more voters than any other form of advertising. This innovation had a permanent effect on the way presidential campaigns are run.
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Harold JohansonWhat a rich site this is! If you're interested in political advertising, particularly in the broadcast media, this site offers much. There are many original commercials available for viewing going back to the 1952 presidential campaign.
Page Comments
-Democratic candidate Adlai Stevenson, 1956
"Television is no gimmick, and nobody will ever be elected to major o
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